 Alex Richardson, Selling Machine Partners, LLC I’m excited by new technologies that enhance metrics. Camera based facial recognition is an emerging solution that warrants testing in the field-- if it’s balanced with strict adherence to corporate security/privacy and PCI compliance.
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Anthony Albanese, Outcast Media, Inc. As with any new technology, a strong understanding of the objectives, for which you are evaluating the technology’s ability to deliver against, is paramount. As an example, when evaluating an application’s ability to support the creation of real-tim...
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Bob Stowe, Wendy's International Facial Recognition software sounds very sexy. But beware coming off as "Big Brother." More consumers are frightened of new technology than they let on, and depending upon the demographic to whom you are appealing, you may turn off more consumers tha...
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 Bryan Meszaros, OpenEye Facial recognition is an interesting concept as it helps to bring us closer in understanding our target audience. Despite the advancements in developing this type of technology I believe we are still a few years away from understanding how to correc...
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 Chris Borek, Target Cost, accuracy and invasiveness are three primary issues when investigating facial recognition. The ability to modify content given the viewer is very compelling, but the benefits vs. the costs need to be weighed. You should consider whether the sam...
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 Christopher Burtt, Thomson Reuters Before implementing this technology, we would need to know what capabilities it offers. It has been touted as a way to more accurately capture demographics, and we would need to know if it can determine gender, ethnicity, and age. At a minimum it sh...
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 Dan Hong, emebaVet, LLC We were very early adopters of facial recognition software. We started with a system by Video Mining in 2007. Our system had the ability to track gender, age and ethnicity, along with dwell times. We were ecstatic with the thought of feeding our adv...
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 Dan Levi, Zoom Media & Marketing Facial recognition software is a great example of cool new technology that might be widely adopted down the road, but today there is limited demand for this type of product. As interesting as this technology is, the media industry is still working o...
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 Donna Boyer, RMG Networks Facial recognition software has come a long way recently, and I imagine there will be many innovative and compelling applications of this technology in digital signage applications. Coming out of the online personalization and behavioral targeting s...
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 Drew Fleming, PRN The technology is fairly adept at identifying a specific individual and their movements and actions during a single store visit. For example, it can recognize a woman who stops by a particular end-cap several times during one store visit as she’s co...
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 Fred Margolin, Indoor Direct We need to first understand how accurate the methodology is. We also need to clearly identify the problem is that this measurement tool is solving. Possible reasons to employ the technology are to: 1. Get more accurate on-demand traffic counts 2. Ge...
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 Gary Halpin, Agency 225 I am very intrigued how others view this technology and how they are using it, but to be honest, it is something we really haven't looked at or studied. Perhaps it's because we tend to concentrate on retail networks, we just don't feel it's of value...
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 George Nauman, Chute Gerdeman Incorporating advanced technologies like facial recognition software into digital signage has the potential to make the whole system even smarter than ever before. It can differentiate consumers by their genders, age and display those messages/ adve...
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 George Yunis, ARAMARK While there are clearly dozens of questions that can be asked, as newer technologies and functionalities become viable within the DS category, often, a few key criteria should be met when determining value or relevance to your current or pending DS ...
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 Gwen Morrison, WPP (The Store) This may be a solution looking for a problem to solve. There are a range of privacy issues to consider when applying facial recognition software into digital signage. An opt- in approach that recognizes a passerby via their mobile phone may be more ...
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 Jack Sullivan, StarCom Worldwide Its application will vary or depend upon the objective of the campaign. There are certainly campaigns that just want broad reach to the masses and the need for facial recognition is minimized. Undoubtedly, where media is going is to have more one-on...
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 James Lavine, Lockheed Martin Currently, no position is taken on this technology as it relates to Digital Signage. Though there is interest in understanding more about its application and the specific context in which it might be used and applicable in a corporate environment. T...
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 James Velco, The John Marshall Law School Working for a law school exposes you to a great deal of interesting questions when it comes to the use of technology. To be clear, facial recognition is an application that can be construed as an invasion of privacy by advocates who would be concern...
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 Jeff McQueen, Proscenium Pictures Facial recognition is a very sophisticated software application, which I appreciate when it comes to security related tasks. In the open marketplace, my opinion, at this point in time, is that it is too invasive. We are already able to judge the suc...
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 Kevin Culp, Gaylord Entertainment For me facial recognition is "cool" new technology but how to you show/prove its value. Most digital signage installations are implemented to either drive customer behavior or inform. With this new technology I have not yet seen an application that ...
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 Kristine Hedlund, Visser Digital Media Who is my shopper? Is it really the soccer-mom that shops from 10am to 2pm? Are males really watching longer than females? Am I running the right advertising to the right demo at the right time?Facial recognition runs the fine line of “getting in to...
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 Laura Davis Taylor, Retail Media Consulting Facial recognition software generates what we refer to as “Observed Tracking Data”. It’s actually an extremely valuable tool as it can help any network owner better understand how many people had an opportunity to see a screen and how many looked. T...
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 Lyle Bunn, BUNN Company Anonymous viewer recognition for audience impression measurement serves all stakeholders in the success of a digital signage deployment as both an audit/measurement instrument and as a tool to test and refine the reaction of target demographics to c...
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 Margot Myers, The Platt Retail Institute I have two thoughts about the use of facial recognition software. One has to do with the technology and the other with possible ramifications of its use. Several types of facial recognition software programs are being used currently. Some are very b...
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 Mark Zwicker, Alchemy St Joseph's Content The first thing we should be aware of as an industry is that the term "Facial recognition" can be scary for customers. With the increase in privacy protection, the last thing an advertiser wants is to have their customers thinking that their specifi...
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 Michael Miodunski, Monsanto The one thing that we may need to know would be centered around the privacy issue. I guess a lot of that would be determined by the screen location, if it were in a public place vs. private property. The other thing that I would wonder about would b...
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 Michael Polydoroff, Denny's Corp. In short, the medium is intriguing but could have a negative perception as being invasive, should full disclosure of the technology need to be conveyed to every guest that would walk into the restaurant. I could see this perpetuating a negative gues...
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 Mike Hiatt, Dynamic Retailing LLC Most facial recognition software and video solutions have one very big problem...the amount of data created by them. Determining how to use them in a way that creates improved action is critical to fully utilizing their cost. One preferred way of us...
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 Pat Hellberg, The Preset Group There are two keys area to consider and sort through. Privacy advocates are starting to raise concerns about the privacy issues associated with tracking consumers as they shop and how this technology will be applied as it grows more sophisticated. W...
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 Patricia Mitrano, Newark Beth Israel Medical Center (NBIMC) We have already captured information in databases and followed through the retail club key fobs, but there are privacy infringement issues yet to be addressed when it comes to facial recognition and DS. Extremely useful for law enforcement or securi...
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 Patrick Moorhead, Razorfish “Facial recognition has been a buzz topic in the business since the first technology solutions came on the market a couple of years ago. Visions of a “Minority Report” type world where screens instantly recognize consumers and deliver unique and per...
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 Paul Bleimeyer, Mayo Clinic Facial recognition and biometrics have continued to evolve over the past several years at an increasing rate with higher levels of success in the areas of both attribute estimation and their overall face recognition capabilities. With continued adva...
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 Philip M. Cohen, Care Media Holding Corp. At Care Media we have reviewed the program and tested it in a few of our locations. We are probably unique in that our subscribers are very opposed to any kind of electronic feedback systems of this nature so we ended the review at that point. If th...
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 Rebecca Walt, In-Venue Digital To increase acceptance by consumers and to increase advertiser adoption rates – these solutions need to: 1) Integrate other data sets that provide better indicators of what a consumer will buy. Data such as purchase history and other retail systems,...
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 Ron Danielson, Santa Clara University I’ve been puzzling over how a university might take advantage of facial recognition technology in conjunction with digital signage when the primary purpose is information transmission rather than revenue generation.
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 Tim Johnson, AT&T Facial recognition software is most certainly the next great opportunity in audience measurement. Early on the software may only provide high levels of accuracy with gender but soon the science will catch up and begin to offer much more. It is impor...
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 Vernon West, Lowe's Companies, Inc. The most important thing that we need to know is how we can best use it to make our shoppers happy. How it affects the advertising value of our content for sponsors is also important, but in the end, we all just want to make sure that we're truly co...
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 Vivian Rosenthal, Tronic Studios Facial recognition is quite specific, and has interesting potential. There are multiple ways it can be incorporated, but I think the important thing to question is whether the consumer is ready for it or wants it yet. I think in the minds of some co...
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