DSE: Digital Signage Expo

7 Benefits of Using Restaurant Digital Signage In addition to providing a cost-effective and efficient way to meet the new federally mandated food labeling requirements, digital signage provides restaurateurs with a flexible tool for enhancing customer service and increasing sales.

Standards: A Necessary Part of Digital Signage Evolution As the digital signage industry faces many new challenges, one will certainly be the establishment and support of standards that will fuel ongoing industry growth.

VIEWPOINT: Standards are Essential to Growth in the Digital Signage Industry While the process of developing and agreeing on standards can be slow and fraught with problems, an intermediary platform may leap over obstacles and provide a timely solution.

Mandated Menu Labeling Provides a Ready-Made Role for Digital Signage Digital menu boards can provide a proven, cost-effective solution for restaurant operators to meet the federally legislated nutritional and caloric information requirements.

Retail Media: A Catalyst for Shopper Marketing In-store digital media should do three things: put the right message in the right place, deliver the right message at the right time and inspire the shopper.

Increasing the Value of a Digital Out-of-Home Network via Metcalfe’s Law DOOH networks, being typically single hub and spoke designs, fail to leverage the potential network effect of Metcalfe’s law and are consequently failing to maximize their value to locations, advertisers or end users.

Digital Signage Opportunities for A/V Resellers In this DSE Q&A, Alan Brawn of Brawn Consulting LLC discusses the opportunities and challenges for AV professionals in the digital signage industry.