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  Boss U.S.
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Source:  Digital Signage Expo 2007
Award Submission
2007 Award Winner
Company:  Admart Custom Signage
(www.adview.com)
Client:  Boss U.S.

BOSS U.S. has introduced a portable music studio that is smaller than a paperback book.

By combining an interactive AdView Digital Sign (DM8i), an actual BOSS Micro BR, an electric guitar and a set of headphones, you can get full instructions on every aspect of using the BR while using the guitar. This is true interactivity; you hear the instructions, the guitar you are playing, and the musical enhancements provided by the Micro BR.

Salespeople did not need to learn the product; the Interactive unit did the teaching and selling. The BR is selling out in locations that use the interactive unit.
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Copyright 2007 Digital Signage Expo