 Chris Borek, Target I was very impressed with the American Eagle installation in Times Square. It was very impactful for several reasons: 1. Location – not only was this installation in Times Square, but in a place not directly adjacent to other DS vehicles, competing ...
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 Jennifer Bolt, TracyLocke Digitize Media in Lakewood, Colorado is currently deployed in several fast food franchises, veterinary clinics and liquor stores across the US. What sets Digitize Media’s product apart is the ability to tie into point-of-sale. This allows messaging ...
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 David Matera, OOH Pitch, Inc. There were many great ones that stood out. The Diet Coke campaign impressed me, maybe because I go to the gym often and it was in my face throughout my workout. It also impressed me because it was in the gym. Diet Coke and working out…? It worked fo...
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 Philip M. Cohen, Care Media Holding Corp. America's Minority Health Network launched in 100 doctors offices serving primarily African American patients in fall of 2009 with no fanfare. Shaneeka James, their network president coordinated a Seatac Digital Technologies integrative deployment o...
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 Patricia Mitrano, Newark Beth Israel Medical Center The past year has seen creative, innovative and inventive digital out of home installations and campaigns. One installation that was effective in its ability to surprise with a “Wow!” and then intrigue with a “How?” was in the billboard intense envi...
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 Lynn Mayes, Harrah's Corporate Harrah’s Entertainment has lead in customer relationship management having built the largest database in the gaming industry. The primary means of communicating to our customers has been through the mailbox, but we are now embarking on the next gene...
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 Pat Hellberg, The Preset Group I polled my Preset Group partners and we came up with three unique and effective DS executions that stood out for us during 2009. One of our favorites: the new Microsoft prototype stores. The stores’ side and back walls are nothing but screens. Rath...
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 Christopher Burtt, Thomson Reuters One of the most effective installations I saw in 2009 was the American Eagle Outfitters outdoor digital wall in their flagship Times Square store. The sign itself is a work of art, presented as a series of inlaid boxes. While the shape is unique and...
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 Paul Bleimeyer, Mayo Clinic One of the more interesting ones is from the Monster Media Group earlier this year. They have been responsible for a number of non-traditional marketing campaigns across the US. The more recent project in 2009 with MTV for a reality TV show known as...
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 Vernon West, Lowe's Companies, Inc. Without a doubt it has to be the Cowboys Texas Stadium and Yankees Stadium. The integration of touch points and the ability to customize content on so many devices has truly set a new standard in the industry! I can’t wait to see it in person.
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 George Yunis, ARAMARK There are many exceptional implementations in the DOOH world, choosing one is of course highly subjective, and in my case limited to an implementation "close to home" that has made a difference for our Higher Ed organization, and equally so, for the...
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 Jeremy Lockhorn, Razorfish The work that was done for Coraline was really interesting and well executed. It was a great combination of Digital Out of Home and Augmented Reality. Something else that stood out in terms of effectiveness is an installation built by Razorfish. We ...
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 Dan Hong, emebaVet, LLC I'm going to take a backwards slant at this month's question. As I've traveled the country working with our venues, I've had the opportunity to see a lot of digital signage installations. The ones that have been effective haven't made nearly the imp...
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 Ron Danielson, Santa Clara University I’m sorry, but I really can’t answer this question. Thinking back over last year, I can’t recall a single DOOH campaign, or a signage implementation that really struck me as being exceptionally effective. Or maybe that IS the answer. I live in a rel...
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 Bob Stowe, Wendy's International "Effectiveness" is measurable, or at least should be. Those efforts that were consumer focused were the ones that moved the needle the best. And those that moved the needle in just the way the User-Company intended were the real winners. There were ...
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 James Lavine, Lockheed Martin The most effective digital signage installation I observed in 2009 was in a sports bar network in Canada. Their command center is located in Montreal. All content was developed by a team of creative media specialists emanating from this command cent...
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 Brian Roberts, Best Buy In the holiday season, the most interesting and effective digital out of home campaign I saw came from Best Buy. I know, I’m biased, but I really liked it. Basically, it leveraged our “332211” text shortcode, and encouraged customers to text words l...
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 Mark Zwicker, St. Joseph Content While visiting one of Meijer’s flagship stores in Michigan, I had an opportunity to interact with their Virtual Bartender. This creative digital media solution provides customers with both inspiration and information. A large format, touch screen is...
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 Anthony Albanese, OUTCAST Verizon’s “Don’t Text & Drive” Campaign that ran at the gas pumps. Perfect message and well executed place-based creative. Great consumer fit.
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Paul Bleimeyer, Mayo Clinic One of the more interesting ones is from the Monster Media Group earlier this year. They have been responsible for a number of non-traditional marketing campaigns across the US. The more recent project in 2009 with MTV for a reality TV show known as...
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 Drew Bernstein, American Digital Signage The best campaign I saw in 2009 was the Avian babies:
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 James Velco, The John Marshall Law School Quite honestly, for me it was the installation at our school. The digital signage installation at our school started out slowly, with little fanfare from our largest audience, the students, but it has grown to be a very popular communications tool f...
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 Margot Myers, The Platt Retail Institute This extraordinary digital signage installation expands across a surface that is 25 feet tall and 80 feet wide. The world’s highest definition, 10 million-pixel LED screen dominates the lobby of the Comcast Center.
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 Bryan Meszaros, OpenEye 2009 was an interesting year for the industry as we started to see an increase in projects focused on the customer/visitor experience. We are starting to understand that the impact of digital signage can help address a variety of issues and add to t...
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 John Miller, Lamar Advertising “The McDonald’s Lets Customers Write Billboard Slogans” was the single most effective campaign digital/social media campaign we did in Kansas City, which I thought was the most effective campaign we did this year.
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 Dan Levi, Zoom Media & Marketing I try to not overtly promote Zoom Media & Marketing in these monthly answers, but I have to call out the campaign that Diet Coke and MediaVest ran in Zoom’s Fitness network as a fantastic example of how a non-endemic brand can use digital OOH to cre...
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 Kevin Culp, Gaylord Entertainment My focus in digital signage is centered on how to use this technology to improve the guest experience in hospitality environments. For me this involves using the technology to allow guests to locate meeting and sleeping rooms, as well as services su...
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 George Nauman, Chute Gerdeman My experience with advertising and digital signage is from a branding building perspective as opposed to specific in-store promotional campaigns and communications. With that said I still think the M&M World in NY-Times Square does an effective job ...
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 Gwen Morrison, WPP (The Store) This out of home, retail installation at an Asian Hermes store shows how dynamic media and artistic content can create an arresting window display. The motion of the Hermes scarf blowing freely telegraphs the product's beauty and luxury. It transfor...
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 Gary Halpin, Agency 225 While I need to preface this answer with the caveat that I honestly haven't seen all of the installments that are out there in the industry (as we've been so busy rolling out our own), I think one of the most interesting ideas I saw is rVue by Argo ...
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 Tim Johnson, AT&T One of the most effective digital signage installations I saw in 2009 was the Marriot Courtyard brand implementation of the “New Lobby.” They did extensive customer research and prototyping to develop a completely new solution. As one part of the ne...
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 Adrian Weidmann, StoreStream Metrics, LLC Embracing snow and ice is mandatory when living in Minnesota. Twenty one Olympian athletes from Minnesota are competing in Vancouver, BC this year as a result of our ‘up North’ cold. The most innovative and clever out-of-home business model using di...
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