DSE: Digital Signage Expo

The world's largest international trade show and conference dedicated to digital signage, interactive technology, and Out-of-Home networks.

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Resources

DSE provides a variety of useful resources available 24/7 for planning, deploying and improving digital signage systems, whether it’s one display in one site or hundreds of displays in hundreds of sites. Our Resources section also addresses the informational needs of agencies, brands and network operators desiring to use the uniqueness of destination-based media to reach targeted audiences where they work, shop and play.

Latest Feature Stories

Secrets to Selling DOOH Advertising to Advertisers & Agencies, Part 2

In part 2 of this series, we’ll look at places where you can help a client find funding for a DOOH advertising and marketing solution. 08/19/10

Why Location-Based Services are Important for Place-Based Screens

Location-based services are an excellent example of cross channel engagement, and are therefore likely to be a mainstay of many place-based networks. 08/19/10

Secrets to Selling DOOH Advertising to Advertisers & Agencies, Part 1

In part 1 of this series, we’ll look at short-term solutions for DOOH advertising revenue generation. 08/12/10

4 Keys to Digital Place-based Advertising Decision Making

By asking a few basic questions about your intended target audience and the out-of-home networks that can reach it, ad agency executives and brand marketers can quickly size up the potential for investing in a digital place-based advertising campaig... 08/05/10

7 Benefits of Using Restaurant Digital Signage

In addition to providing a cost-effective and efficient way to meet the new federally mandated food labeling requirements, digital signage provides restaurateurs with a flexible tool for enhancing customer service and increasing sales. 07/22/10

Latest Case Studies

DSE 2010 Apex Award Nominee: Southcentre Mall with Ivanhoe Cambridge and Omnivex Corporation

Southcentre Mall, a high-end shopping destination located in Calgary, Alberta, Canada, recently installed 18 screens managed by Omnivex software to enhance the shopping experience in its grand court and customer service areas, as well as in its new ... 08/26/10

DSE Content Award Nominee: Visix with UW-Oshkosh for “Black Thursday” Campaign

The University of Wisconsin Oshkosh (UW-Oshkosh) ran a soundless digital signage campaign to promote the student union’s “Black Thursday” art exhibit, hoping to encourage students and staff to come out and experience the exhibit, and also to educate... 08/12/10

DSE Content Award Nominee: Inwindow Outdoor for The CW Network’s “The Vampire Diaries” Campaign

As part of The CW Network’s initiative to promote its popular show “The Vampire Diaries,” Inwindow Outdoor created interactive displays – what the company refers to as “Storescapes” – in New York and Los Angeles designed to engage pedestrians using ... 07/29/10

DSE Content Award Nominee: Snibbe Interactive for Shell International Ltd.

Snibbe Interactive worked with Shell International Ltd. to create an interactive exhibit using Snibbe’s InfoTiles for Shell to have in its booth at the 2009 Offshore Europe event in Aberdeen, U.K. 07/22/10

DSE 2010 Content Award Nominee: Arsenal Media with Christie Digital

Arsenal Media and Christie Digital teamed up to create WatchMatch, an innovative, interactive and gesture-based retail shopping station that features a digital frame surrounding an open, center section in which can be used to place a print product a... 07/15/10

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DSE Covers Your Industry

DSE features the latest digital signage case studies, industry expert articles and Advisory Board Question of the Month responses, as well as new product information relevant to a wide variety of markets.