Flasma ltd is pleased to announce from summer 2008 a specially commissioned permanent public artwork using Flasma floor screens. Fragile by Idris Khan, will be on view at 7 Howick Place, Westminster, London.

Flasma is a unique, patented, high-definition capable display for showing moving images in the floor. Comprising four individual films, Fragile will be played across a set of Flasma 42” Sunlight Readable LCD Screens embedded into the pavement outside the entrance to Howick Place.
This is the first ever outdoor installation of Flasma floor-mounted LCD screens in the world.

Fragile is artist Idris Khan’s first permanent public artwork and is the first permanent moving-image public artwork approved by Westminster City Council. It’s also the first ever use of the new outdoor version of Flasma’s patented in-ground displays. It will be on view daily between 7am and 1am. Howick Place is a former Royal Mail Sorting office that has been newly converted into a space dedicated to art, fashion and design in London’s Victoria.

By installing the screens in the ground, Khan encourages the viewer to look down and even walk over them; this action adding a unique sculptural feeling and a strange potency to what is seen. Those familiar with Khan’s work will know his signature practice of layering images
of photographs, paintings and film. This inherent process of repetition to reinforce a statement, sentiment or written word is here transformed into a collection of films inspired by the history of the building.

I became fascinated that Howick Place was a building that contained so many thoughts and words flooding through it daily and that its new function would also be a place of ideas and creativity…The films show me ripping, throwing and sketching and stamping played in reverse, slowed down or sped up. By manipulating time we enter into a utopian
world whereby complicated or easy tasks look beautiful and esmerizing – Idris Khan

Flasma combines the benefits of the floor, moving images and digital media in one package. They can be sited indoors or outdoors. Flasma displays are hard wearing and designed to last for years in the floor with little maintenance. They are 100% water-proof and slip resistant.
They offer a number of options to serve any out-of-home scenario, including a sunlight readable display and traffic rated glass.

For further information and high resolution images please contact
David Salt at David@Flasma.com or call +44 (0) 17 0453 7060