Thursday, 2/26/09
3:00pm - 4:00pm
(Track: Digital Signage 101 - The Basics)

Basics in Content Strategy, Process & Design for Out-of-Home Networks

Each OOH network setting is unique and should start with a “zero-based” planning approach. Come learn how to set goals and create a “content strategy” which is critical to successfully creating content that will be relevant to your audience and allow a “holistic” approach that will be harmonious with stated marketing initiatives.  The session presenters invite session attendees to submit their questions on "Basics in Content Strategy, Process & Design for Out-of-Home Networks" by 1/23 to ensure that they get what they need from this seminar.  Submit questions to gwolff@market-works.com and include Seminar # 29 in your email.  (There will be additional Q&A during the session)

Steve Gurley VP Global Marketing & Bus. Dev. Symon Comm.	Gary  Halpin President Agency 225	Mark Zwicker VP Bus. Dev.  St Joseph's Content	Keith Kelsen Founder & Exec. Chairman Media Tile