Thursday, 2/26/09
3:00pm - 4:00pm
(Track: Digital Signage 101 - The Basics)
Basics in Content Strategy, Process & Design for Out-of-Home Networks
Each OOH network setting is unique and should start with a “zero-based” planning approach. Come learn how to set goals and create a “content strategy” which is critical to successfully creating content that will be relevant to your audience and allow a “holistic” approach that will be harmonious with stated marketing initiatives. The session presenters invite session attendees to submit their questions on "Basics in Content Strategy, Process & Design for Out-of-Home Networks" by 1/23 to ensure that they get what they need from this seminar. Submit questions to gwolff@market-works.com and include Seminar # 29 in your email. (There will be additional Q&A during the session)
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Steve Gurley
VP Global Marketing &
Bus. Dev.
Symon Comm. |
Gary Halpin
President
Agency 225 |
Mark Zwicker
VP Bus. Dev.
St Joseph's Content |
Keith Kelsen
Founder & Exec. Chairman
Media Tile |