Philadelphia – Digital Signage Expo East (DSE East), the regional debut of Digital Signage Expo, the largest and only International Conference Summit & Trade Show exclusively dedicated to digital signage, interactive technologies and out-of-home media networks, today announced the winners of its Content Awards for 2008. This year five winners were named from a field of 43 entrants chosen by an independent consumer panel on the basis of the following criteria:

1. Whether or not the content delivered the intended message,
2. Overall production quality, and
3. Creativity in the use of new or unique content elements and/or technology.

The five winners were:

1. Digital Display and Communications for Rogers NexGen Store – For a three-part installation that included unique interactive content for core target markets with specific channel messaging that met consumer experience objectives.

2. PSAV/X20 Media for Hyatt Regency O’Hare – 13 – 46” touch-screen way-finders with interactive content that gave guests control of information.

3. Premier Retail Networks (PRN) for Wal-Mart – For Earth Month Campaign which let consumers know that “When you make one small purchase at Wal-Mart, you’re part of 200 million Wal-Mart shoppers making a big difference for the Earth and our Children’s future.”

4. Wireless Ronin Technologies for Gabberts – For an interactive application that served as an information tool for events and seminars, aiding in the up selling of customers in a sales support capacity, and incorporated way finding across two levels of the store.

5. Wireless Ronin Technologies for Las Vegas Convention Center & Visitors Association (LVCVA) – For a template-based content solution that incorporated dynamic way-finding available to visitors via a touch-screen kisosk; meeting room application via customized .asp internet page so meeting planners could update their events calendars; and a variety of no-touch displays deployed throughout the facility with both static and animated content.

Digital Signage Expo and Interactive Technology Expo will be co-located at the Las Vegas Convention Center February 25-26, 2009. Digital Signage Expo East and Interactive Technology Expo East move to the Washington Convention Center in Washington, DC, September 23-24, 2009. To exhibit or attend either Conference & Trade Show, contact Chris Gibbs at (770) 649-0300 ext. 17, or for more information, visit www.digitalsignageexpo.net.

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For more information, contact Communications Representative
Geri D. Wolff, Market Works International, Inc.,
(386) 447-0018
gwolff@market-works.com