Preliminary Schedule of Events:

Tuesday 9/22/09:
 - Content Day (full day focused on Content)

Wednesday 9/23/09:
- Exhibit Hall Open
- Free Workshops
- Lunch and Learn Sessions
- Educational Seminars

Thursday 9/24/09:
- Exhibit Hall Open
- Free Workshops
- Lunch and Learn Sessions
- Educational Seminars

More details to come!

CONTENT DAY Tuesday, September 16, 2008 Creating Compelling Content Sponsored By:

Sign up NOW! The first 75 Content Day registrants will receive a FREE copy of Jimmy Schaeffler's new book, Digital Signage.  This 300+ page book (a $39.95 value) gives macro and micro views of the burgeoning digital signage industry!

Tuesday Schedule:

8:00 AM - 9:00 AM	Continental Breakfast and Networking
9:00 AM - 10:00 AM	Live Response Session: Creating and Interpreting a Digital Signage Creative Brief
10:00 AM - 11:00 AM	Managing the Content Mayhem
11:00 AM - 12:00 PM	Stretching the Dollar: How to Keep Content Fresh on a Budget
12:00 PM - 1:00 PM	Lunch and Networking
1:00 PM - 2:00 PM	Managing the Content Development Process: Inception to Delivery
2:00 PM - 3:00 PM	Changing the Landscape of Content Development: A Hollywood Perspective
3:00 PM - 4:00 PM	Transcoding: Multi-channel Content Requirements
6:00 PM	FREE Comcast Center Tour (Details)

Live Response Session: Creating and Interpreting a Digital Signage Creative Brief
Ever wonder what a great digital signage creative brief looks like? And how some of the top creative firms might interpret it? You're going to learn in this exciting live response presentation from some of the brightest creative players in the space.

Bryan Meszaros Chief Business Dev. Officer / Founder OpenEye	Brian Hirsch President Retail Entertainment Design	Kent Hodder President, Executive Creative Director MetHodder	Marcos Terenzio Creative Director, Animation, Alchemy,  St. Joseph Content	Michael Chase VP Marketing & Creative,  St. Joseph Content

Managing the Content Mayhem
Digital signage holds amazing promise--but the promises bring content complexity. Hear what you need to know—and do—to set up and manage your large scale content deployment.

Robert A. Ventresca, VP of Marketing NetKey	Lou Giacalone, Jr. Titan Worldwide

Stretching the Dollar: How to Keep Content Fresh on a Budget
The conundrum: you have to to develop a successful content strategy but your budget is limited or already spent. Explore dynamic and creative ways to extend the life of your media.

Bryan Meszaros Chief Business Dev. Officer / Founder OpenEye	Mark Zwicker VP Business Development St. Joseph Content

Managing the Content Development Process: Inception to Delivery
Managing the content process can be a difficult proposition. This session dives into how to simplify that process with tips, techniques and tools you can use immediately.

Pat Hellberg President Kaicon Marketing	R. Michael Lovelady Partner/ Executive Producer  Central Planning, LLC	Moderator:  Margot Myers Manager Retail Instore Programs USPS

Changing the Landscape of Content Development: A Hollywood Perspective
Communication technology has allowed access to global creative production talent and resources. Learn how this transition to a 'virtual' production community is changing the face of Hollywood and how this trend can be used in the evolving digital signage sector.

David Niles President Niles Creative Group

Transcoding: Multi-channel Content Requirements
Creating content once and ensuring proper playback for all of the resolutions required for broadcast, internet, mobile and digital signage requires attention to transcoding and workflow. The art and science of transcoding will be presented to enhance your content development efficiencies.

Peter Cresse Executive VP, Sales and Marketing Inlet Technologies	Moderator: Jeff Roberts VP Marketing and Sales JSAT Intl.	John Pallett       Product Manager            Telestream, Inc.

For Wednesday and Thursday info, click above tab.

Presenting Sponsor:



Wednesday Schedule:

8:00 AM - 9:00 AM	Continental Breakfast and Networking
9:00 AM - 10:00 AM	Super Session 1: 7 Seconds to Impact: What and How do you Communicate in a Nanosecond World
10:00 AM - 5:00 PM	Exhibit Hall Open (List)
11:00 AM - 5:00 PM	FREE on-floor Workshops (Details)
12:00 PM - 1:00 PM	On-floor "Lunch and Learn" Roundtables (Details)
5:00 PM - 6:00 PM	Super Session 2: An ROI Deep Dive
5:00 PM - 7:00 PM	FREE Networking Reception

Confernece Sponsor:



Super Session 1: 7 Seconds to Impact: What and How do you Communicate in a Nanosecond World
As the methods to communicate with consumers continue to proliferate, attention spans and media acceptance is on the decline. In this 'nanosecond" climate , how do you powerfully impact people on the move with out of home digital media? (Details)

Ashley J. Swartz SVP, Director of Emerging Media PHD North America

Super Session 2: An ROI Deep Dive
Finally…we’re going to take you through the nitty gritty of some real world ROI case studies—and how to create your own. We’ll look into a few examples of cost to capital to give you a foundation to spring from…and help you understand what YOUR network should cost! (Details)

Adrian Weidmann  Principal, Retail  Media Consulting	Ted Case    COO, I-AM TV

For Tuesday and Thursday info, click above tab.

 Presenting Sponsor:

Thursday Schedule:

8:00 AM - 9:00 AM	Continental Breakfast and Networking
9:00 AM - 10:00 AM	Super Session 3: A Strategic SWOT
10:00 AM - 5:00 PM	Exhibit Hall Open (List)
11:00 AM - 5:00 PM	FREE on-floor Workshops (Details)
12:00 PM - 1:00 PM	On-floor "Lunch and Learn" Roundtables (Details)

Conference Sponsor:

Super Session 3: A Strategic SWOT
Where are we regarding strengths, weaknesses, opportunities and threats as an industry? And how do you find your competitive advantage? Our expert panel will help you decide how to win--and how to avoid being left behind. (Details)

Eric Olson Associate DFJ Portage Venture Partners	Rocky Gunderson     Founder, VP Network Developement and Marketing

For Tuesday and Wednesday info, click above tab.