Table #9
Lunch & Learn Roundtable

Digital Signage in Healthcare: Creating Multiple Channels for Staff & Patients 

Ken Goldberg
CEO
Real Digital Media

Summary:

Healthcare providers have an ideal environment for networked digital signage solutions. With an audience that often spends 20-30 minutes in a waiting room, advertisers and content partners have an ideal opportunity to market products and services to a national audience within a known and captive demographic. Healthcare Digital Signage decreases audience perception of dwell time, while also providing an effective way for medical providers to communicate with and educate patients while reducing clerical staff interruptions.

Through a digital signage healthcare network, providers can offer a well-balanced programming format of up-to-date patient education and testing information, healthcare news, training, supplemental preventive medicine programming as well as sponsored promotional segments and messages.

Join Ken Goldberg for a lively and informative discussion on the use of digital signage in healthcare settings. During the discussion, you will learn about:

• The positives of having a corporate sponsor take an ownership role in the network
• The ideal programming mix for a healthcare environment
• The value of localized programming
• The value of continuing education programming and the innovative delivery model provided by NEOCAST® from Real Digital Media
• Case Study: The NobelVision™ digital signage network