Table #3
Lunch & Learn Roundtable

Proof of Play - Digital Signage Measuring

Linda Hofflander
Vice President and Chief Marketing Officer
Wireless Ronin Technologies

Summary:

Learn more about digital signage proof of play reports and third-party audits.  Discover the primary drivers behind reporting and auditing programming and play-list loops.  Accountability of OOH video advertising audits via your digital signage provider and/or a third party audit eliminates the guesswork when linking proof of play reports to impression counts and sales conversion numbers in retail.