Table #2
Lunch & Learn Roundtable

Standards Initiatives in Digital Signage:  What it Takes

 
Daniel Parisien
VP Solutions
BroadSign

Summary:

The lack of standards is one of the barriers preventing digital signage from joining the ranks of mainstream media.  While a lot of disparate research is currently taking place to measure the effectiveness of Digital Out-of-home, major national advertisers and agencies are reluctant to buy this space unless it can be compared to TV and print in terms of reach and frequency.  Learn what data should be included in your media kit to improve your chances of being considered for a media buy.