Table #19
Lunch & Learn Roundtable

Digital Signage Content - Competing with other Mediums and Meeting Consumer Expectations

 
Gregg Zinn
CEO/President
SmarterSign, Inc.

Summary:

Consumers are bombarded with brand messages from every direction.  Competing in this sea of communication requires an attention to detail that many digital signage initiatives miss.  Topics that will be discussed include:

- Competing against high production value communication in other mediums
- How to keep it fresh and still maintain quality without breaking the bank
- Integrating messaging across all channels