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DSE 2010 Seminar:
S5: Digital Out-of-Home Buyer/Seller Face-Off: What Media Buyers Want/What Digital Out-of-Home Network Operators Have to Sell
From the track: Agencies & Brands
For an emerging medium still relatively early in its development, the Digital Out-of-Home (DOOH) industry has seen an unprecedented level of collaboration between buyers and sellers. This has been driven by a common goal of creating successful client programs that demonstrate the value and impact of this new medium. Buyers and sellers are working together to address critical issues like:
• Measurement that allows easy comparison with other media
• Scale, aggregation and consolidation
• Interactivity and engagement and how DOOH can be used as more than a reach medium
• The role DOOH should play on integrated media plans as well as within today’s specialized media agencies.
This session will address these issues from both sides of the buyer/seller relationship, with a focus on what is successful, what has been learned and how the industry is working together to increase the utilization of DOOH.
Key Learning Objectives
1. Understand how the emergence of digital OOH is viewed and is being addressed by both sides of the buyer/seller relationship
2. Explore key issues that the digital OOH industry is collaboratively addressing
3. Review examples of successful digital OOH programs that demonstrate ways these issues are influencing client advertising and marketing plans
Our presenters invite session attendees to submit their questions on "Digital Out-of-Home Buyer/Seller Face-Off: What Media Buyers Want/What Digital Out-of-Home Network Operators Have to Sell" by 1/29/2010 to ensure they get what they need out of attending this seminar. Q&A also will be held during the session. Click here to submit your questions.