DSE: Digital Signage Expo

Sponsored By:

DSE 2010 Seminar:

S21: Opt-in or Opt-out? Navigate the Consumer Privacy Issue for Future Profit

From the track: Agencies & Brands

As more technology-based tracking and measurement tools are put into practice, it is only a matter of time before consumers realize how pervasive these practices are and react to the invasion of their privacy. Learn how to use the measurement tools currently available in a way that protects your organization, and preempts consumer concerns and forestalls government regulation.

Key Learning Objectives:
1. Learn about the powerful new DOOH measurement technologies available.
2. Understand the overarching digital media privacy climate and how it affects DOOH.
3. Ensure that your measurement strategy is accepted by the masses, maximizes your advertising sponsorship rates and boosts your initiative’s ROI.
 

Pam Dixon Exec. Director World Privacy Forum	Bill Gerba CEO WireSpring Technologies Inc.	Linda Goldstein, Esq. Partner, Manatt, Phelps & Phillips LLP	Nathan Purcell Head of Business Dev. Digital Consumer Solutions Inc.	Laura Davis Taylor Principal Retail Media Consulting

Our presenters invite session attendees to submit their questions on "Opt-in or Opt-out? Navigate the Consumer Privacy Issue for Future Profit" by 1/29/2010 to ensure they get what they need out of attending this seminar. Q&A also will be held during the session. Click here to submit your questions.