DSE: Digital Signage Expo

The world's largest international trade show and conference dedicated to digital signage, interactive technology, and Out-of-Home networks.
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2010 Event Schedule Download schedule
February 23-25, 2010 Las Vegas Convention Center Hall C1-2
TIMES (MST): EVENTS:
Tuesday, February 23    
8 AM - 5 PM   DSE Digital Out-of-Home Advertising Summit
8 AM - 5 PM   Digital Signage Certified Expert (DSCE) Program
8 AM - 5 PM   Digital Signage Display Experts (DSDE) Course
9 AM - 1 PM   City Center Guided Installation Tour
1 - 5 PM   SPEED Digital Signage Training Program
TIMES (MST): EVENTS / SEMINARS:
Wednesday, February 24   COMMUNICATION- BASED DEPLOYMENTS: GETTING STARTED COMMUNICATION- BASED DEPLOYMENTS: ADVANCED ADVERTISING- BASED DEPLOYMENTS: GETTING STARTED ADVERTISING- BASED DEPLOYMENTS: ADVANCED AGENCIES & BRANDS CONTENT UNIVERSITY TECH TRACK BONUS TRACK: REPEAT SESSIONS
8 - 9 AM   DSE 2010 Super Session: "Digital Out-of-Home’s Future" will focus on the industry's economic health, trends and burning issues.
9 - 10 AM   S1 - Do It Right the First Time: The Politics and Pitfalls of Digital Signage Deployment and How to Avoid Them S2 - How to Manage and Maintain a Successful Corporate- or Campus-Wide Digital Signage System S3 - Expert Panel: How to Build an Economically Sustainable Digital Out-of-Home Advertising-based  Network S4 - Beyond CPM: Digital Out-of-Home Valuation Strategies and ROI S5 - Digital OOH Buyer/Seller Face-Off: What Media Buyers Want/What Digital Out-of-Home Network Operators Have to Sell S6 - Content Roundtable: Contextual Content - It's All about Relevance S7 - Inviting Telecom: Mobile, Satellite & Cable Providers are Entering the Digital Signage Marketplace. How Big Can It Get? S8 - How to Sell Advertising on Your Digital Out-of-Home Network
10 AM - 5 PM   EXHIBIT FLOOR OPEN - FREE On-floor Workshops
12 - 1 PM   LUNCH & LEARN: Small-group focus on vertical markets, i.e., retail, restaurant, healthcare, education, hotel, bank and other topics.
3 - 4 PM   S9 - Deployment Essentials: Hardware, Software, Connectivity, Delivery & Placement S10 - How They Did It: Three Real-World Models for Successful Communication- based Digital Signage Networks S11 - Deployment Essentials: Hardware, Software, Connectivity, Delivery & Placement S12 - Utilizing Mobile Calls to Action in Your Digital Out-of-Home Campaign S13 - How to Measure Digital Out-of-Home Effectiveness: The Current What, How, When and Why of Viewer Metrics S14 - Screen Campaigns: Putting Our Money Where Our Mouth Is! S15 - Advanced Installation Overview: Overcoming Connectivity and Delivery Challenges S16 - Beyond CPM: Digital Out-of-Home Valuation Strategies and ROI
5 - 7 PM   COMPLIMENTARY NETWORKING RECEPTION
7 - 9 PM   AWARDS DINNER
TIMES (MST): EVENTS / SEMINARS:
Thursday, February 25   COMMUNICATION- BASED DEPLOYMENTS: GETTING STARTED COMMUNICATION- BASED DEPLOYMENTS: ADVANCED ADVERTISING- BASED DEPLOYMENTS: GETTING STARTED ADVERTISING- BASED DEPLOYMENTS: ADVANCED AGENCIES & BRANDS CONTENT UNIVERSITY TECH TRACK BONUS TRACK: REPEAT SESSIONS
8 - 9 AM   S17 - The Real Cost of Digital Signage: How to Plan & Budget for a Successful Deployment S18 - Expert Panel: Getting More from Your Digital Signage Investment S19 - How to Sell Advertising on Your Digital Out-of-Home Network S20 - Creative Tactics for Integrating Digital Signage in Different Environments S21 - Opt-in or Opt-out? Navigate the Consumer Privacy Issue for Future Profit S22 - The Latest and Greatest: Creative Meets Emerging Media S23 - Panel: The Future of Wireless Networking for Digital Signage S24 - How to Measure Digital Out-of-Home Effectiveness: The Current What, How, When and Why of Viewer Metrics
9 - 10 AM   S25 - How to Source, Craft and Maintain Effective, High-Quality Content S26 - Integrating Phones and Computers into Communication- based Digital Signage Networks S27 - Feeding the Beast: Content Strategies for Digital Out-of-Home Ad Networks (incl. Making or Breaking Your Digital Signage Network: How Good Content Wins Customer Loyalty) S28 - Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success S29 - How to Sell Digital Out-of-Home Advertising to Your Clients and Why You Should S30 - Content Dollars & Sense: Cost-Effective Resources for Digital Out-of-Home Content Creation and Management S31 - Advanced  Digital Display Technology and Its Applications S32 - Content Roundtable: Contextual Content: It's All About Relevance
10 AM - 5 PM   EXHIBIT FLOOR OPEN - FREE On-Floor Workshops
12 - 1 PM   LUNCH & LEARN: Small-group focus on vertical markets, i.e., retail, restaurant, healthcare, education, hotel, bank and other topics.
3 - 4 PM   S33 - How Digital Signage Can Enhance the Visitor / Customer  / Shopper Experience S34 - Trends in Interactive Gestural and Touch Screen Applications S35 - Digital OOH Networks: What Works, What Doesn't Work & How to Guarantee Your Installation Is a Success S36 - Panel: Challenges & Solutions - The Road Ahead S37 - The Role of Digital Out-of-Home Networks in the Future of Advertising S38 - Creative Directors Panel: Successful Approaches to Content Design for Digital Out-of-Home Networks S39 - Content Management Software Demystified: A Real-World Roundtable on Functionalities, Needs, Options and Approaches S40 - Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success