February 10:
What was the most effective digital signage installation and/or digital out-of-home advertising campaign you saw in 2009, and what do you think made it so effective?
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January 10:
What is the strongest trend you see emerging in digital out-of-home for 2010?
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December 09:
Speaking of standards, what standardization makes sense for the digital signage industry and what does not?
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November 09:
What are the benefits of tying my digital signage system to my point-of-sale and creating a POS event-based system?
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October 09:
What are the three most successful mobile device/digital signage implementations in the United States, and what specifically did they do right?
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September 09:
Facial recognition software is definitely a new and interesting topic. What do we need to know to better understand its application and when to consider incorporating this new technology in an existing DS installation?
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August 09:
What are some examples of the role digital signage can play in creating a positive customer experience?
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July 09:
What are the cost considerations involved in a digital signage deployment and ways in which the ROI of a digital signage system can be measured?
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June 09:
There are still a lot of differences in how different entities measure traffic/viewership. What measurement tools do Board member organizations employ to measure success rates and how did you make that decision?
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May 09:
What are the unique attributes of digital signage that a media buyer or agency should consider when considering this advertising vehicle?
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April 09:
Which issue is most critical for retailers, brands, advertising agencies, digital signage vendors and others active in the industry to address collectively for the OOH Network medium to achieve its full potential? Why is this a critical issue? What should we do as a group to move this ahead?
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March 09:
In our current economy, where do you think the biggest opportunities are for growth in the digital signage, interactive technologies and OOH Network Industry?
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February 09:
What do I need to know about mobile integration technology? At what point would it be appropriate to consider investing in mobile integration for my DS installation? What environments are most conducive to its application? What is the most effective use of this technology? What are the first steps I should take to engage my customers in this way?
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January 09:
What are the top three examples of exceptionally well done digital signage installations that you are aware of and what do you think others should learn from these examples?
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December 08:
What are the next big advances that you see in Digital Out-of-Home Networks, and Interactive Technology that you feel will have the most impact on our industry?
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October / November 08:
What is the secret to optimizing customer engagement?
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August / September 08:
What are the ten key questions someone should be prepared to ask technology vendors to make sure they're contracting with the right firm?
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June / July 08:
How would you advise a business (in your industry) that is embarking on a digital signage installation, the best way to develop and supply content for that installation initially, and on an ongoing basis?
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May 08:
Key planning issues: What are the key issues someone should consider before investing in digital signage? How scalable should such a plan be at the outset?
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April 08:
How would you advise a business (in your industry) that is seriously considering an investment in digital signage on the best way to substantiate that investment to management in order to secure funding allocation.
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