DSE 2010 Lunch & Learn: Digital Out-of-Home Networks:
Planning Your Digital Out-of-Home Business: Realities of Building a Media Company SOLD OUT
Also see: Wednesday's Lunch & Learns for Digital Out-of-Home Networks
Led by Lou Giacalone Jr., President and Founder, CoolSign
With traditional media like TV and newspaper losing effectiveness, the future of Digital Out-of-Home (DOOH) couldn't be brighter. However, there are some tough truths that must be acknowledged in today's market. Learn the reality of building a DOOH business today, and strategies that will help position you to participate in the boom to come.