PlayNetwork, a provider of integrated media experiences for businesses, recently announced that they have signed an exclusive agreement with SeeSaw Networks to sell place-based advertisements for their offering of in-store video networks. PlayNetwork currently provides customized music, messaging and video entertainment services to more than 200 leading brands, said the company. They also operate retail advertising networks that reach more than 20 million viewers each month, according to the company.
After a broad evaluation of potential partners, PlayNetwork selected SeeSaw to be their advertising partner because of their deep expertise in integrated, place-based digital campaigns and their focus on life pattern marketing, said the company.
Under the terms of the agreement, SeeSaw will have exclusive rights to offer digital place-based advertising and sponsored programming segments across PlayNetwork’s Moms, Womans, Tweens, Young Adults and Hispanic retail advertising networks, said the company. Currently, these networks are featured in Ashley Furniture, MoneyMart, PLS Check Cashers, MyGym, The Little Gym, JW Tumbles, Kidville, Underground Station, Journeys, Journeys Kids, Ecko Unlimited and Steve Madden, said the company.
SeeSaw’s proprietary life pattern marketing methodology, and their comprehensive digital video media planning and buying platforms, offer leading brands the opportunity for unparalleled audience targeting capabilities, said the company. SeeSaw also offers a robust set of network affiliate partners to complement PlayNetwork’s award-winning retail networks.
“SeeSaw shares our vision of offering our clients the ability to reach very targeted audiences in the places they go everyday with unique engaging programming,” said Walt Tatum, senior vice president, North American Sales, PlayNetwork, Redmond, Wash. “SeeSaw’s unique life pattern marketing gives them the expertise to support that vision.”
“We’re excited to be able to offer access to PlayNetwork’s leading retail customer base as an anchor for brand campaigns looking to effectively reach people in their daily lives via Life Pattern Marketing,” said Peter Bowen, CEO and co-founder of SeeSaw Networks, San Francisco, Calif. “Together, SeeSaw and PlayNetwork will provide advertisers a distinctive and entertaining environment to engage a highly receptive audience.”