Visualization pioneer Barco, Santa Clara, Calif., recently announced that Multimedia Farms, also doing business as LED Display Rentals, has acquired its C11 LED indoor/outdoor display for use in the company’s LED rental and staging business. The deal was signed at InfoComm 2010, held in Las Vegas, June 9-11.
Barco’s C11 surface-mounted LED tile is an indoor/outdoor solution for both rental and permanent installations, said the company. Featuring 11mm pixel pitch and 5,000 nits for superior brightness, it is the industry’s first truly environmentally friendly display, consuming a fraction of the power and generating much less heat than other LED displays, according to the company. Tested to Mil-Spec 810F standards, it can withstand challenging environments and features a fanless IP66 enclosure, making it absolutely waterproof, said the company. The use of surface mount diode (SMD) technology allows viewers to get extremely close to the screen and still perceive a relatively high-resolution image, said the company.
“We’re excited about all the new Barco products and the C11 is the perfect indoor/outdoor solution for our business,” said Bruce Neff, co-founder and vice president, Multimedia Farms, Canfield, Ohio. “When I tell a customer that I have Barco, there’s no explanation needed when it comes to image quality, it’s second to none and everyone knows it.”
Multimedia Farms purchased a large number of C11 tiles, enough to construct several screens and provide the flexibility to meet a variety of customer needs, said the company. Originally established as a mobile LED display supplier, the company is now going into “inside work,” offering built-up screens for tradeshows and corporate environments, according to the company.
“The light weight and low-power consumption of the panels is also ideal for the types of applications we sell. With the right accessories and Barco’s dedicated technical support, we can design a custom, easy-to-use solution,” Neff said.
Multimedia Farms will provide a 16-foot-by-9-foot Barco Elements display for use at Spotlight Lexington for the upcoming World Equestrian Games in Lexington, Ky., said the company. It’s the first time the event will be held in the United States and the first opportunity for Multimedia Farms to showcase the C11, according to the company.
Neff is also planning to acquire Barco’s C8v, an 8mm pixel pitch (virtual), 8,000 nits LED tile, which will make Multimedia Farms the largest stocking partner of trailer-based C11 and C8v products in the country, said the company.
“The C11 is flexible, and doesn’t have to be permanently mounted on a trailer. With the C8v, we will have matching B16 trailers, so customers can choose different resolutions of mobile LED,” Neff said.
“We’re excited to partner with Bruce in expanding his mobile LED business…it’s great to be working with someone who’s as focused on quality as we are,” said Bill Morris, vice president, Video Lighting & Solutions North America. “With his acquisition of the C11 and C8v products, Multimedia Farms will be able to offer customers a multitude of options at various price points, and continue to build its national reputation for superior quality portable video displays.”