CARE Media Holdings Corp., whose KidCARE TV, Women’s HealthCARE TV and PetCARE TV networks air customized educational programming in 4,500 medical specialty offices throughout the United States, has announced plans to increase its coverage by adding 1,000 new medical specialty offices to its national digital footprint.
Currently, CARE Media’s networks have 2,500 KidCARE TV screens deployed in pediatric waiting rooms, 1,000 PetCARE TV screens deployed in veterinary waiting rooms and 1,000 Women’s HealthCARE TV screens deployed in OB/GYN waiting rooms, said the company. The expansion plans will grow the operator’s Women’s HealthCARE and PetCARE networks to 1,500 screens each, according to the company.
“We are an advertiser-supported point-of-care medium and we have been quite pleased with the response we’ve received from the advertising community during the past 6 months,” said Phil Cohen, CEO, CARE Media, Tampa, Fla. “Arbitron’s 2010 Digital Place-Based Video Study says that medical offices are the third most popular venue in which Americans have viewed a digital video display in the past month. And major advertisers are paying attention. We’re just preparing to take advantage of the opportunities ahead.”
The first phase of CARE Media’s expansion plans will be completed by the start of fourth quarter 2010, and will involve increasing the national penetration of PetCARE TV network and Women’s HealthCARE TV network by 250 screens each, said the company. Plans call for completing installation of the additional 500 screens by mid-January 2011, said the company.
“Our programming, which is delivered via broadband connection, is reviewed by our medical advisory boards to insure validity, accuracy and relevance so that our medical offices receive the most up-to-date, scientifically sound content,” Cohen said. “For our advertisers, broadband delivery means reporting transparency, accountability and measurable ROI. As a result, we know that our current programming reaches close to five million female shoppers monthly and 60 million annually because our audience composition is continually monitored via standardized media survey techniques.”