At its annual trade show for independent retail pharmacies, Cardinal Health unveiled the industry’s first fully customizable suite of marketing tools that enable independent pharmacists to build and market their own brand within their communities – without having to tie their marketing efforts to a national banner program, said the company.
“Extensive customer research has told us that an increasing number of retail pharmacies want to be able to exclusively market their own store names in their local communities,” said Steve Lawrence, senior vice president of independent sales for Cardinal Health, Dublin, Ohio. “But until now, they haven’t had easy-to-use, quality marketing tools that can help them do that in a cost-effective way. Cardinal Health is now proud to be the first in the industry to offer independent pharmacies flexible tools to enhance the marketing and advertising efforts of their business at the local level.”
Key tools now available as part of Cardinal Health’s new line of fully customizable marketing materials include custom store Web sites, in-store-radio, custom TV and radio tags, outbound calling services and fully customizable in-store signage/
The company will also continue to offer retail independent pharmacies the opportunity to participate in its Pharmacy Health Network, which streams advertisements and educational content to flat-panel LCD screens placed in retail pharmacies, enabling advertisers to target consumers while they wait for prescriptions to be filled, said the company. More than 650 retail pharmacy locations currently use this tool, which also enables stores to promote customized content regarding in-store programs, specials and promotions, according to the company.
Cardinal Health’s Pharmacy Health Network is powered by Real Digital Media’s NEOCAST platform for managing digital signage networks.