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| The NanoLumens 112-inch flexible displays were suspended in the air in a design that follows the fast curves of the Indianapolis Motor Speedway as part of a two-week promotion of IZOD’s sponsorship of IndyCar racing. This image features a display in the window at Macy’s Herald Square store showing an IndyCar racing video. |
Two NanoLumens flexible video displays joined fast cars and fashion this month in the famous windows of Macy’s. The displays arrived at the flagship New York Herald Square store as part of a two-week promotion of IZOD’s sponsorship of IndyCar racing, said the company.
The NanoLumens 112-inch flexible displays bookend six large windows facing Broadway between West 34th and West 35th Streets, according to the company. The windows incorporate four historic Indy racing cars, racing suits and the latest in IZOD fashions, said the company.
The lightweight, flexible screens are suspended in the air in a design — created by Ncyclomedia Inc. and Spaeth Designs for Phillips-Van Heusen Corp. — that follows the fast curves of the Indianapolis Motor Speedway, said the company. The bright screens are running fast-paced historic racing footage from the IndyCar series, drawing customers into a store that is filled with Indy cars and IZOD fashion.
“We are thrilled to be here as part of this historic promotion,” said John Wilson, president, NanoLumens, Norcross, Ga. “This is a perfect example of the type of creative need our displays can address to help businesses take advantage of the shift to digital content.”
NanoLumens’ screens were chosen because they could be shaped to follow a complex curve envisioned by designers to turn a cubical space into a curved digital sensation, said the company. The displays’ 1-inch thin form took little of the available space and could be fitted easily to the other materials being used in the windows, said the company. In addition, the displays’ efficiency and low-power use allowed simple 110-volt operation with no costly circuit or wiring changes to the historic building, according to the company.