PilotTV Media, Quividi and DiGital Content Technologies have signed an agreement to measure PilotTV’s digital out-of-home networks in Taiwan using Quividi’s audience measurement solution.
Based in Taipei, Taiwan, PilotTV currently operates more than 3,600 screens in three major digital signage networks:
- FamilyMart convenience stores,
- a worldwide chain of quick service restaurants
- and Kaoshiung MRT (a rapid rail transit system).
Quividi’s VidiReports solution will be embedded in PilotTV’s Linux-based players in order to measure a significant sample of PilotTV’s screens.
One of Taiwan’s largest digital out-of-home network operators, PilotTV is active in venues such as retail shops, quick service restaurants and transportation networks. According to the company, in 2009, PilotTV screens attracted more than 78 million viewers each month and hosted material from brands such as China Airlines, Coca Cola Taiwan, King Car Co. Ltd, Kimberly Clark Taiwan, Nestle Taiwan Ltd, Morinaga & Co. Ltd., and Taiwan Tobacco & Liquor Corp.
PilotTV has been using Quividi’s audience measurement solution in five FamilyMart stores since May 2009 and has been able to precisely assess the impact of its screens and media in each venue, the company said.
“We were able to fully test Quividi’s solution and have appreciated its robustness and the rich set of metrics it delivers,” said Mac Ma, PilotTV’s CEO.
“This agreement is demonstrating the growing interest for audience measurement in the Asian region,” added Laurent Fabry, the CEO of Singapore-based DiGital Content Technologies, which acted as a Quividi Value Added Reseller. “With their impressive digital signage network and strategy, PilotTV fully understood the need for a relevant demographic analysis of their audience. The garnered data will be used internally, as a part of a permanent quality control process, and it will constitute a proof of viewership for the customers.”
According to Paris-based Quividi, its software delivers the key metrics needed to assess the real impact of communication vehicles, including the opportunities to see, the number of actual viewers, their dwell and attention time, as well as their gender and age class. No image and no uniquely identifiable data are ever recorded, thus respecting viewer’s privacy, the company said. The anonymous audience data are stored on Quividi’s robust data mining platform, which allows customers to securely access their audience metrics at any level of detail and over any period of time.