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| X2O Media’s Xpresenter platform at the newly rebranded ESPN Wide World of Sports Complex at Walt Disney World Resort in Orlando, Fla., drives content on the baseball stadium scoreboard during games as well as on a giant circular ticker display at the park entrance with real-time news and announcements. |
X2O Media announced that its Xpresenter digital signage software is delivering content to an extensive network of digital displays, including a front gate news ticker and baseball stadium jumbotron, at the newly rebranded ESPN Wide World of Sports Complex at Walt Disney World Resort.
The suburban Orlando, Fla., sports complex was re-launched on Feb. 25, 2010, bearing the cable-sports network’s look and feel throughout the 220-acre facility.
ESPN, one of the best-known sports brands on the planet, will now be prominently featured at the ESPN Wide World of Sports Complex to impart the sense that athletes competing there have reached the apex of their careers — an appearance on ESPN. To foster the feeling, Disney and ESPN have installed 42 HD video cameras at different venues throughout the complex, as well as another 10 handheld cameras and 40 HD video screens — including jumbotrons — above the welcome center and inside Champion Stadium.
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| Xpresenter 3.0 distributes 34 channels of highlights and real-time content to the complex’s HD screens as high-resolution 3-D graphics and animations in a style closely based on ESPN’s on-air brand. |
According to X2O, its Xpresenter 3.0 distributes 34 channels of highlights and real-time content to the complex’s HD screens, which include multiple real-time data sources, such as weather, news and live tournament results. All content is displayed as high-resolution 3-D graphics and animations in a style closely based on ESPN’s on-air brand.
Users work within the X2O Portal to manage assets, schedule content, monitor each channel’s output and control various playout functions. Content is managed by multiple users, each assigned appropriate roles and permissions. Because of Xpresenter’s flexibility, content can be scheduled a year in advance for playout at any time on any networked screen.
The Xpresenter platform also is driving content on the baseball stadium scoreboard during games as well as a giant circular ticker display at the park entrance with real-time news and announcements. The system will display the familiar ESPN BottomLine — sports news, game scores and other live information from the sports world.
“In the ESPN Wide World of Sports Complex, Disney has created a topnotch venue to encourage the amateur athletes who have the good fortune to compete there,” said David Wilkins, media president and CEO of Montréal-based X2O. “The eye-catching, high-resolution graphics delivered by Xpresenter will contribute to the five-star atmosphere, while the signage system’s flexibility and intuitive operation make it easy for staff to manage and maintain.”