LuxuryTec has announced plans to introduce its Mirror Image digital signage technology and the Mirror Image Digital Network at Digital Signage Expo 2010, Feb. 24-25 at the Las Vegas Convention Center in Las Vegas.
The Mirror Image is a 40-inch digital display enclosed in a stainless steel NEMA-rated bezel housing LuxuryTec’s sensor system and remotely controlled via a broadcast quality content management system, the company explained. Mirror Image displays a brand image or video, but when engaged by a consumer, the brand message instantly disappears, and the display becomes a fully functioning mirror. When the consumer steps away, the brand message instantly re-appears.
The Mirror Image offers images in both HD still and HD video, providing marketers a variety of content options. Located over sinks in its initial deployment, Mirror Image provides industry brands with the opportunity to reach specific genders. Furthermore, it is the world’s first digital signage display to deliver marketers concrete consumer engagement metrics, the company said.
Mirror image accomplishes this through the utilization of its sensor, which records every consumer engagement by mirror, by actual time. According to the company, its broadcast quality Content Management System (CMS) provides these concrete metrics to agencies and brands via CMS dashboard reporting.
“We are in an era where chief marketers are being challenged to deliver ROI for every marketing dollar spent, and digital networks are being challenged to depart from typical traffic numbers and deliver consumer metrics in ways that are less abstract,” said Brian Reid, founder and president of Huntersville, N.C.-based LuxuryTec. “Mirror Image realizes this by counting every consumer engagement with its built-in sensor and accomplishes this in a non-invasive way.”
According to the company, the Mirror Image Digital Network will be strategically located in high traffic venues within key DMAs nationally, including airports, professional/collegiate stadiums and arenas, casinos, retail dressing rooms and other locations that deliver compelling reach, frequency and demographics to marketers.
The Mirror Image Digital Network will be activated in April within one of the nation’s highest traffic airports and will expand to 10,000 displays by the close of 2010 delivering more than 120 million guaranteed impressions monthly, the company said.