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| Mirror Image’s sensor plays gender-specific HD still and video content and measures consumer interaction. |
LuxuryTec, a 4-year-old company whose stated mission is “to be the premier provider of innovative visual brand solutions,” makes its debut at Digital Signage Expo 2010 with the Mirror Image Digital Network, which the company says offers concrete consumer engagement metrics via the Mirror Image’s sensor that measures every consumer interaction.
According to the Huntersville, N.C., company, LuxuryTec’s Mirror Image Digital Network is the world’s only digital advertising network guaranteed to engage consumers. It plays gender-specific HD still and video content that is guaranteed to reach the female or male demographic, the company adds.
The company said it provides these metrics to agencies and brands through dashboard reporting on its content management system, which aggregates the data for planning, purchase and measurement.
The network is located in high-traffic venues such as airports, professional/collegiate arenas and stadiums as well as other high traffic locations within key DMAs. According to the company, it will consist of 10,000 displays and account for 120 million guaranteed impressions monthly by the close of 2010.