IndoorDIRECT, creator of Restaurant Entertainment Network, recently announced that it is licensing LocaModa’s place-based social media platform.
IndoorDIRECT has integrated LocaModa’s platform into shows featured on Restaurant Entertainment Network, including theBITE, theBITEWeekend and theBITE@Nite. The network can now run mobile and social interactive applications in more than 1,000 quick-serve restaurants including Wendy’s, Carl’s Jr and McDonald’s, according to the company.
LocaModa’s platform enables IndoorDIRECT to connect brands and consumers to interactive social media on venue screens and on social networks such as Twitter, Facebook and brand Web sites in real time, said the company.
“Media networks cannot ignore the impact of mobile or social technologies and their ability to connect and engage audiences,” said Bill Myers, COO and co-founder, IndoorDirect. “LocaModa has impressed us with their commitment to delivering innovative, interactive solutions focused on connecting venues to social media networks.”
LocaModa’s partnership with IndoorDIRECT will allow the company to sell interactive advertising on the Restaurant Entertainment Network.
“IndoorDIRECT’s focus on engaging content translates into a success story that inspires the industry,” said Steve King, vice president of sales, LocaModa, Cambridge, Mass. “We are delighted to be partnering with the leaders in the QSR category and helping them leverage mobile and social networks to enhance their connectivity to their audience and brands.”
LocaModa will exhibit at Digital Signage Expo, to be held Feb. 23-25 as the Las Vegas Convention Center.