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| The centerpiece of Monster Media’s interactive storefront campaign to promote Oxygen’s reality show, “Dance Your A** Off,” consisted of nine linked LCD interactive displays. |
Monster Media’s interactive campaign to promote Oxygen’s reality show, “Dance Your A** Off,” was awarded ‘Best Interactive Content’ at the 2009 DIGI Awards. Sponsored by Digital Signage Magazine, the DIGI Awards recognize outstanding achievements of companies active in the digital signage industry.
A provider of full-body interactive advertising and storefront domination programs, Monster Media partnered with Dom Camera & Co. to create an eye-catching, interactive display in a vacant storefront at Herald Square to promote the launch of the weight-loss reality show. This 67-foot-long-by-12-foot-tall LCD-infused Monster Storefront was triggered by the body movements of passers-by and featured video footage of the contestants as well as music and dialog from the show.
At the time of its launch, Oxygen’s nine linked LCD interactive display area was Monster Media’s largest LCD-based window campaign.
This Monster Storefront increased viewer awareness of the premier date of the new series and contributed to “Dance Your A** Off” setting a network record when it debuted to an average of 1.3 million total viewers, the largest audience ever for a series premiere on Oxygen.
According to the Orlando, Fla.-based Monster Media, this award follows three other major awards it received this year, including the “Best Marketing Campaign” of the year at the 2009 Mobile Content Awards for their Samsung campaign; the “Most Innovative Campaign of the Year” award received at Infocomm 2009, also for its Samsung campaign; and lastly, an OBIE Merit award in 2009 for its Travelers Insurance Monster Wall campaign.