Zoom Media & Marketing has announced that its digital media network subsidiary, ClubCom LLC, and Healthtrax Fitness and Wellness, a health clubs operator in the northeastern United States, have entered into a long-term agreement to install ClubCom’s digital media platform across the Healthtrax fitness centers.
The Network will be privately branded for the Healthtrax Centers and feature ClubCom’s new suite of high-definition media products, including digital signage, overhead entertainment and its patented interactive personal entertainment. Broadcasting is expected to commence in November 2009, the company said.
New York-based Zoom will exclusively represent all of the marketing opportunities at the Healthtrax centers including digital advertising, billboard advertising, event marketing and product sampling.
“ClubCom has operated digital networks for over a decade and understands how to use digital media to enhance the member entertainment experience and drive business results,” said Kenneth Navarro, CEO Healthtrax Fitness & Wellness, Glastonbury, Conn.
“Our members will enjoy the high quality HD entertainment channels on our TVs at the Centers as well as new music entertainment, health information and more on our personal viewing screens. ClubCom gives us a new and diverse communication tool to talk, educate, and deliver special offers to our members in a dynamic way.”