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| Each ATCU branch now has an LCD screen located either behind the teller line or directly beside it. Each screen relates information ranging from marketing promotions, to products and services, to regulations. Since the digital signage has eliminated paper advertisements cluttering ATCU branches’ lobbies, the institution has received comments that the LCDs look very professional and add a lot to the lobbies. |
CLIENT: Alabama Teachers Credit Union (ATCU)
PROVIDERS: Rise Display , Shawnee, Kan.
INDUSTRY: Banking, Finance
PROJECT: Alabama Teachers Credit Union recently deployed a digital signage system to cut down on paper advertisements crowding its branches’ lobbies and also to decrease its customers’ perceived wait times to speak with tellers.
OVERVIEW
With five branches located throughout the state, Alabama Teachers Credit Union (ATCU) is a not-for-profit financial institution existing to provide safe, affordable and personal financial services to its members. As an innovative, service-driven financial institution, ATCU is committed to building member relationships by focusing on exceptional member service supported by reasonably priced quality products. In addition to offering financial services like debit/credit cards, loans and online banking, ATCU has many additional services geared towards the community. Current promotions include the Savasaurus Club, which helps teach children under the age of 7 the fundamentals of saving while offering prizes as incentives; and The Bridal Registry, which allows people to make deposits directly into a couple’s account. In March 2009, ATCU began looking into digital signage as an alternative to print advertisements and turned to Rise Display to aid in the installation and deployment of a digital signage system.
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| ATCU has found that people are drawn to watch the screens while they wait. Members are standing in line and making their transactions without noticing the wait time because they’re drawn to the look of the LCD, reports the ATCU. |
OBJECTIVES
“We wanted another avenue in which to display our print promotion ads,” said Emily Bogle, who works in ATCU’s marketing department. “We thought they were crowding up our lobby. We wanted another way to get our message across to members.” Bogle, along with ATCU’s marketing director and research and development coordinator, spent significant time researching different vendors and digital signage options. “We looked at other financial institutions that had digital signage,” Bogle said. “One in particular used the Rise Display program. We liked what we saw — a complete package with Web-based software allowing us to update content from anywhere.”
SOLUTIONS
The Rise Display sales team worked with ATCU to determine what equipment would best satisfy the branches’ needs. Then the creative team took over and developed the content that would go on the displays. Hardware technicians travelled to each location and installed all the equipment. ATCU employees were then trained on how to use the system. Overall, five 42-inch LG LCDs were installed and are currently employing Display Wire software.
RESULTS
Today, each ATCU branch has an LCD screen located either behind the teller line or directly beside it. Each screen relates information ranging from marketing promotions, to products and services, to regulations. According to Bogle, ATCU also is using the digital signage to “reach out to our community and offer assistance by getting word out about . . . non-profit organizations that are having community events, different things like that. We’ve gotten a great response.”
Another benefit of ATCU’s digital signage is that members are more comfortable as they wait to process transactions. “We have found that people are drawn to television,” Bogle said. “So, members are standing in line and making their transactions and they don’t notice the wait time because they’re drawn to the look of the LCD.” ATCU related that the digital signage has “cleaned up” ATCU’s various lobbies by removing the need for as many paper ads. “We’ve had several comments that the LCDs look professional and add a lot to the lobby,” Bogle added.