The touch screen system (left) PSAV and X2O developed
for the Hyatt Regency O’Hare enables hotel guests
to access information about scheduled events,
facilities and amenities via any of 13
strategically located 46-inch digital displays.
The graphical content features a unique 3D
animated map (below right) that illustrates
how to navigate from one area of the hotel
to another. PSAV/X2O photos
Content Award Winner, Digital Signage Expo East 2008
Client: Hyatt Regency O’Hare, Rosemont, Ill.
Industry: Lodging
Project: Installation of comprehensive wayfinding system in luxury hotel
Suppliers: PSAV Presentation Services/X20 Media
PROFILE
Located next to one of the world’s busiest airports, the Hyatt Regency O’Hare in Rosemont, Ill., features 1,100 guestrooms and more than 110,000 square feet of meeting and event space, including the 30,545-square-foot Grand Ballroom, one of the Chicago area’s largest. The hotel has a total of 66 meeting rooms, including the new 20,000-square-foot, two-level Conference Center with 27 rooms ranging in size from 450 to 2,250 square
feet. An enclosed skywalk provides access to the Donald E. Stephens Convention Center, which itself offers an additional 840,000 square feet of meeting and exhibition space.
Based in Long Beach, Calif., PSAV is a supplier of audiovisual and event technology to more than 800 hotels, conference centers and resorts worldwide. As the Hyatt Regency O’Hare’s on-site event-technology partner for 25 years, PSAV led the project by designing a functional information system that enables guests to interact with any of 13 strategically located 46-inch digital touch screen displays.
X2O Media of Montréal, Québec, is a full-service provider of technology and services for digital signage, as well as creative design services for all types of digital content. X2O's Xpresenter platform powers the interactive screen that allows guests to access information about the hotel’s scheduled events, facilities and amenities. The graphical content, designed by X2O's Creative Services team, features a unique 3D animated map that illustrates how to navigate from one area of the hotel to another.
OBJECTIVE
To provide hotel guests with easy access to directional information in busy hotel environment.
CONTENT STRATEGY
- Break out of traditional one-way communication methodology where hotel guest must wait for digital sign to scroll through list of today’s events.
- Give hotel guests control over wayfinding information.
- Give hotel guests more than simply the name of the meeting room and the start time. Literally show them exactly where they are on the hotel floor plan and where their meeting room is located.
- Accentuate hotel’s renovated, ultra-modern look.
- Provide other content such as weather, time, date, hotel amenity ads and local area activities/points of interest.
CHALLENGE
We identified that the hotel event list data storage mechanism was not ideally suitable for this application. As a result, we had to modify how this data was made available to each touch screen. In addition, an electrical storm knocked out one of the touch screens, compelling us to add extra electrical surge protection.
RESULTS
- Each of 13 strategically placed, 46-inch touch screen units integrates into the hotel’s content-management system to ensure the most current meeting location information is presented.
- Hotel guests can gain easy access to information about scheduled events, facilities, concierge services, amenities and airline arrivals/departures.
- A 3D map illustrates how to navigate from one area to another.
- The hotel also uses signage in its sales process to prospects.