DSE: Digital Signage Expo

Source: Digital Signage Expo 2008
Award Submission
Company: Wireless Ronin Technologies
(www.wirelessronin.com)
Client: Carnival Corporation


Carnival Cruise Lines is one of the largest and most popular vacation cruise lines in the world. Carnival prides itself on creating an entertaining, relaxing and exciting environment on each of their ships, making the ships themselves vacation destinations. The RoninCast digital signage system is implemented in the casino areas of the Carnival Freedom and the Costa Serena ships with plans to expand the network in 2008 into at least two more of the Carnival fleet of ships.

Using RoninCast, Carnival is now able to advertise the wide range of games available on their ship, from slot machines to card games. Using a wireless network that has been setup on the ship, Carnival staff updates their displays in real-time from their central offices with information about new games, promotions, progressive jackpots and other onboard activities.

Wireless Ronin Technologies worked hand-in-hand with the Carnival vendors to incorporate a variety of digital displays into the casino environment using branded and custom designed enclosures. The ability to fully integrate the displays into the environment creates an overall fun and exciting atmosphere. Their advertising now stands out from the bright lights and sounds in the casino to attract the attention of vacationers.

Wireless Ronin Technologies works closely with Carnival to consult on hardware and software requirements and the unique networking needs on a cruise line ship. Wireless Ronin also provides a wide range of services for their project including hardware procurement, project management, installation, training, creative development and maintenance and support.

Carnival Cruise Lines deserves to be recognized for their creative efforts in launching the RoninCast digital signage network and their ability to incorporate it into their casino environment with a seamless look for the Carnival Cruise Line brand.