Source: 2009 Apex Awards Nominee
Company: C-nario
Client: JCDecaux
Overview
A fully digital, high-definition advertising network for airports in the US, with 70-inch LCD screens that are stategically placed throughout the buildings to reach all arriving and departing passengers. The network is called the Prestige Digital Network. It is run by JCDecaux, one of the world's largest advertising conglomerates, and is based on C-nario's software platform..jpg)
Objectives
The aim was to enable advertisers to display static, semi-static and full-motion images, while maintaining high quality pictures without diminishing as the number of screens playing high-defination content from a single player increases.
Description
The Prestige Network has already been deployed in some major airports in the US. The digital signs are "wowing" consumers with visually dynamic, colorful content. C-nario's platform is able to drive high-resolution images across several screens from one player, while synchronizing them to the frame when you have several screens that are next to each other, moving together.
Results
Meeting airports' growing demands for digital advertising; Content can be up and running instantly; It gives airports a better image; JCDecaux's advertisers love it and JCDecaux has been very successful selling it.
Problems/Challenges
Installation, operation, monitoring and control; Creating an online interface that would incorporate the various review and approval processes necessary before the content could run; Reaching the target audience effectively.
Solutions
The high-definition content is displayed on several 70-inch Samsung LCD displays, double-sided so that the content could be viewed from either direction. The technological platform is C-nario Advertiser ad-distribution and management system and it interfaces with JCDecaux's pre-existing inventory management software, which is used to provide quotes and book reservations for digital signage ad space.