Company: ADFLOW Networks
www.adflownetworks.com
Client: West 49 Stores
West 49 is a retailer with an attitude. This skateboard, snowboard and surf shop provides customers with a laid-back atmosphere and a vast amount of gear and apparel. Recently, roll-outs of several new stores have begun and many existing stores are having their look updated. The look and feel of the stores is being tailored to the type of crowd that shops at West 49 – young and hip 12 to 20 year olds.
Digital signage is a logical fit in this environment, where most of the audience is very technology-savvy. West 49 has chosen ADFLOW Networks to provide them with an instore digital media network that captures the attention of their demographic. ADFLOW Networks was selected due to its ability to cost-effectively deliver in-store video to a network of P.O.P. display screens and TV monitors, while simultaneously delivering instore audio through the existing sound system. ADFLOW’s Dynamic Messaging System™ gives West 49 the power to distribute messaging to all store locations, tailor it to the store display as needed and change it as often as desired.
Oftentimes, West 49 customers are buying skateboards or snowboards that involve some behind-the-counter work, thus requiring the customer to wait. ADFLOW Networks was also engaged to provide an interactive touchscreen entertainment solution for West 49. These eye-catching Entertainment Centres enable customers to watch and listen to skateboard video/audio content, learn more about what is happening at West 49 stores and receive compelling promo information on products offered at each location – all while they wait.
Roll-outs are currently underway for West 49 stores across Canada. Future plans include enabling live camera feeds. This will allow customers in all locations to watch live footage of featured bands playing at in-store concerts.
WEST 49 CREATES ENTERTAINING SHOPPING EXPERIENCE OPPORTUNITY
To improve the store image of West 49, the fastest growing skateboarding retailer in North America, with a state-of-the-art audio-video digital media network.
SOLUTION
ADFLOW DMS™ implemented to promote West 49 brand and products and to entertain customers.
SUCCESS
West 49 creates a unique shopping experience that entertains their youth demographic and extends customer time spent in-store, translating into increased product sales and repeat visits.