DSE DSE DSE DSE
DIGITAL SIGNAGE EXPO 2018
LAS VEGAS CONVENTION CENTER
CONFERENCE MARCH 27-30
EXHIBIT HALL MARCH 28-29
FREE Exhibit Hall Pass and Early Bird Discounts - REGISTER

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200+ EXHIBITORS | 9 KEYNOTES | 32 SEMINARS | 11 EMERGING TECH TALKS | 28 FREE WORKSHOPS
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Tuesday, March 27

7:30 AM - 1:00 PM
Digital Signage Guided Installation Tour
Session Number: TOUR   Session Type: Tour
Room: S230
8:00 AM - 4:45 PM
8:00 AM - 5:00 PM
Digital Workplace Summit: Interactive Workshop Day (Presented by Advanced Learning Institute)
Session Number: ALITUE   Session Type: Full-day Conference
Room: S233
9:00 AM - 5:00 PM
Digital Out-of-Home Strategy Summit
Session Number: DOOH   Session Type: Full-day Conference
Room: S231
9:00 AM - 5:00 PM
Digital Signage Certified Expert (DSCE) Program
Session Number: DSCE   Session Type: Full-day Conference
Room: S229
9:00 AM - 5:00 PM
Digital Signage Display Expert (DSDE) Program
Session Number: DSDE   Session Type: Full-day Conference
Room: S224
9:00 AM - 5:00 PM
SEGD Branded Environments: Design for Brand Centric Customer Experiences
Session Number: SEGD   Session Type: Full-day Conference
Room: S226
2:00 PM - 5:00 PM
New Attendee Bootcamp
Session Number: BOOTCAMP   Session Type: Full-day Conference
Room: S230

Wednesday, March 28

8:00 AM - 8:50 AM
Introduction to Digital Signage: A Roadmap for Success
Session Number: K1   Session Type: Keynote
Room: S229
8:00 AM - 8:50 AM
How to Go from Commercial AV to Digital Signage
Session Number: K2   Session Type: Keynote
Room: S224
8:00 AM - 8:50 AM
Programmatic DOOH - Hype and Reality Today
Session Number: K3   Session Type: Keynote
Room: S230
8:00 AM - 8:50 AM
Retailers are from Mars; Agencies are from Venus
Session Number: K4   Session Type: Keynote
Room: S231
8:00 AM - 8:50 AM
How DS Equalizes the Playing Field with Coca-Cola’s New Mobile Technology
Session Number: K5   Session Type: Keynote
Room: S225
8:00 AM - 8:50 AM
Digital Poster Design: The Secret Sauce Used at Blinds.com
Session Number: K6   Session Type: Keynote
Room: S226
8:00 AM - 8:50 AM
8:00 AM - 8:50 AM
Making Places: Designing for the Non-Traditional Digital Canvas
Session Number: K8   Session Type: Keynote
Room: S232
8:30 AM - 5:00 PM
Digital Workplace Summit: Engagement Strategies for Employee Communications
Session Number: ALIWED   Session Type: Full-day Conference
Room: S233
9:00 AM - 9:50 AM
Understanding the Parts of a Digital Signage Network
Session Number: S1   Session Type: Seminar
Room: S229
9:00 AM - 9:50 AM
Experiential Engineering in the Age of Digital Signage
Session Number: S2   Session Type: Seminar
Room: S224
9:00 AM - 9:50 AM
Location Data – Making DOOH smarter
Session Number: S3   Session Type: Seminar
Room: S230
9:00 AM - 9:50 AM
9:00 AM - 9:50 AM
Digital Signage in the QSR Environment: The Window to IoT
Session Number: S5   Session Type: Seminar
Room: S225
9:00 AM - 9:50 AM
How to Build Great Digital Signage
Session Number: S6   Session Type: Seminar
Room: S226
9:00 AM - 9:50 AM
Operating Digital Signage Networks on Campus
Session Number: S7   Session Type: Seminar
Room: S227
9:00 AM - 9:50 AM
To Boldly Go: How Marriott is Teleporting Guests into Next Gen Customer Experiences
Session Number: S8   Session Type: Seminar
Room: S232
11:00 AM - 11:30 AM
Leveraging Location Intelligence to Build Audiences
Session Number: BP1   Session Type: On-Floor Workshop
Room: Booth #1741
11:00 AM - 11:30 AM
Deliver A More Meaningful Dining Experience Customers will Love
Session Number: DC1   Session Type: On-Floor Workshop
Room: Booth #2738
11:00 AM - 11:30 AM
Digital Signage más allá de la lista de reproducción
Session Number: MX1   Session Type: On-Floor Workshop
Room: Booth #2560
11:00 AM - 11:45 AM
The Role of AI, Machine Learning, Robots in the Future of Connected Commerce
Session Number: ET1   Session Type: Emerging Tech Talks
Room: Booth #2576
11:45 AM - 12:15 PM
Five Digital Signage Debates (And How to Win Them)
Session Number: BP2   Session Type: On-Floor Workshop
Room: Booth #1741
11:45 AM - 12:15 PM
Digital Signage 2.0: Advanced Content Clients are Demanding
Session Number: DC2   Session Type: On-Floor Workshop
Room: Booth #2738
12:00 PM - 12:45 PM
The Role of Public Kiosks in the Smart City
Session Number: ET2   Session Type: Emerging Tech Talks
Room: Booth #2576
12:30 PM - 1:00 PM
An Architects' and Interior Designer's Guide to Space Design with OLED
Session Number: BP3   Session Type: On-Floor Workshop
Room: Booth #1741
12:30 PM - 1:00 PM
Digital Signage Claves para un Negocio Exitoso
Session Number: MX2   Session Type: On-Floor Workshop
Room: Booth #2560
1:00 PM - 1:45 PM
Facial Recognition Technology: Does It Have a Place in Luxury Beauty Experiences?
Session Number: ET3   Session Type: Emerging Tech Talks
Room: Booth #2576
1:15 PM - 1:45 PM
Creating the Experience: The Corners of Brookfield – A Visual Solutions Case Study
Session Number: BP4   Session Type: On-Floor Workshop
Room: Booth #1741
1:15 PM - 1:45 PM
Facial Detection and Content Triggers
Session Number: DC4   Session Type: On-Floor Workshop
Room: Booth #2738
2:00 PM - 2:30 PM
Capturing Attention in the New World of Digital Signage
Session Number: BP5   Session Type: On-Floor Workshop
Room: Booth #1741
2:00 PM - 2:30 PM
Forget Fluff & Filler: How Great Content Fuels Experiences (Part 1)
Session Number: DC5   Session Type: On-Floor Workshop
Room: Booth #2738
2:00 PM - 2:30 PM
Importancia de los Contenidos para una Integración eficaz
Session Number: MX3   Session Type: On-Floor Workshop
Room: Booth #2560
2:00 PM - 2:45 PM
The Digital Canvas: Imagination Realized
Session Number: ET4   Session Type: Emerging Tech Talks
Room: Booth #2576
2:00 PM - 2:50 PM
New Concepts in Drive Thru QSR
Session Number: S10   Session Type: Seminar
Room: S230
2:00 PM - 2:50 PM
17 Smartphone Video Tips, Tricks, and Tactics You Can Use Today
Session Number: S11   Session Type: Seminar
Room: S231
2:00 PM - 2:50 PM
Evolution and Future of Digital Signage at West Chester University of Pennsylvania
Session Number: S12   Session Type: Seminar
Room: S232
2:00 PM - 2:50 PM
Successfully Selling Dynamic Signage as Value Proposition
Session Number: S9   Session Type: Seminar
Room: S229
2:45 PM - 3:15 PM
Smart Signage for Smart Green Cities
Session Number: BP6   Session Type: On-Floor Workshop
Room: Booth #1741
2:45 PM - 3:15 PM
Forget Fluff & Filler: How Great Content Fuels Experiences (Part 2)
Session Number: DC6   Session Type: On-Floor Workshop
Room: Booth #2738
2:45 PM - 3:15 PM
Uso de la tecnología en eventos masivos y recintos feriales
Session Number: MX4   Session Type: On-Floor Workshop
Room: Booth #2560
3:00 PM - 3:45 PM
How Autonomous Self-Driving Cars Will Change the OOH Industry
Session Number: ET5   Session Type: Emerging Tech Talks
Room: Booth #2576
3:30 PM - 4:00 PM
Best Practices in Programmatic DOOH
Session Number: BP7   Session Type: On-Floor Workshop
Room: Booth #1741
4:00 PM - 4:50 PM
Fundamentals and Applications of Digital Signage Content
Session Number: S13   Session Type: Seminar
Room: S229
4:00 PM - 4:50 PM
The Case for Digital Signage: How to Sell Digital Out-of-Home Against Other Media
Session Number: S14   Session Type: Seminar
Room: S230
4:00 PM - 4:50 PM
Digital Experiences that Create Conversions in Retail: The Polaris Story
Session Number: S15   Session Type: Seminar
Room: S231
4:00 PM - 4:50 PM
Deploying Digital Signage Solutions in Stadium and Entertainment Venues
Session Number: S16   Session Type: Seminar
Room: S232

Thursday, March 29

9:00 AM - 9:50 AM
How to Accurately Measure Digital Signage ROI
Session Number: S17   Session Type: Seminar
Room: S229
9:00 AM - 9:50 AM
Backbone of a Successful DS Project: Choosing the Right CMS
Session Number: S18   Session Type: Seminar
Room: S224
9:00 AM - 9:50 AM
Smart City Living: How the Connected Home Empowers Consumer Engagement
Session Number: S19   Session Type: Seminar
Room: S230
9:00 AM - 9:50 AM
The Making of the Mizuno Experience Store
Session Number: S20   Session Type: Seminar
Room: S231
9:00 AM - 9:50 AM
Benefits of Rolling Out Outdoor Digital Menu Boards
Session Number: S21   Session Type: Seminar
Room: S225
9:00 AM - 9:50 AM
The Evolution of Digital Corporate Communications: A Manulife Case Study
Session Number: S22   Session Type: Seminar
Room: S226
9:00 AM - 9:50 AM
9:00 AM - 2:30 PM
Digital Workplace Summit: Engagement Strategies for Employee Communications
Session Number: ALITHU   Session Type: Full-day Conference
Room: S233
11:00 AM - 11:30 AM
Hackers Love Your Screens, Too
Session Number: BP8   Session Type: On-Floor Workshop
Room: Booth #1741
11:00 AM - 11:30 AM
Branding & Digital Signage: A Match Made in Brand Heaven (When Done Properly)
Session Number: DC8   Session Type: On-Floor Workshop
Room: Booth #2738
11:00 AM - 11:30 AM
Digital Signage para Eventos
Session Number: MX5   Session Type: On-Floor Workshop
Room: Booth #2560
11:00 AM - 11:45 AM
Engaging and Extending your Digital Reach Through Visible Light Technology
Session Number: ET7   Session Type: Emerging Tech Talks
Room: Booth #2576
11:00 AM - 11:50 AM
Amplifying the Fan Experience in Live Sports and Event Venues
Session Number: S25   Session Type: Seminar
Room: S229
11:00 AM - 11:50 AM
Successfully Using Dayparting to Affect Consumer Behavior
Session Number: S26   Session Type: Seminar
Room: S230
11:00 AM - 11:50 AM
Design is the Secret: Keeping 250,000 Employees Engaged Through Digital Signage
Session Number: S27   Session Type: Seminar
Room: S231
11:00 AM - 11:50 AM
Enhancing the Visitor Experience at Independence Visitor Center
Session Number: S28   Session Type: Seminar
Room: S232
11:45 AM - 12:15 PM
Digital Trends for Transportation: How Digital Signage is Shaping the Guest Journey from Arrival to Departure
Session Number: BP9   Session Type: On-Floor Workshop
Room: Booth #1741
11:45 AM - 12:15 PM
How To Successfully Sell Digital Signage Solutions
Session Number: DC9   Session Type: On-Floor Workshop
Room: Booth #2738
12:00 PM - 12:45 PM
AV + H: Creating Memorable Digital Signage Experiences with Haptics
Session Number: ET8   Session Type: Emerging Tech Talks
Room: Booth #2576
12:00 PM - 1:30 PM
Intel Power Lunch: Reimagining Brand and Consumer Engagement
Session Number: K9   Session Type: Keynote
Room: Renaissance Ballroom
12:30 PM - 1:00 PM
Software is Changing the World of Video-over-IP: Video Walls and Digital Signage Will Never Be the Same
Session Number: BP10   Session Type: On-Floor Workshop
Room: Booth #1741
12:30 PM - 1:00 PM
Content Programming Tactics for Today's Consumer
Session Number: DC10   Session Type: On-Floor Workshop
Room: Booth #2738
12:30 PM - 1:00 PM
Creación de Contenidos Rentables para Retail
Session Number: MX6   Session Type: On-Floor Workshop
Room: Booth #2560
1:00 PM - 1:45 PM
Chuck AI: Merging Machine Learning with the Creative Process
Session Number: ET9   Session Type: Emerging Tech Talks
Room: Booth #2576
1:15 PM - 1:45 PM
Bridging the Storytelling Gap: How Digital Engagement Enhances the Point of Decision
Session Number: BP11   Session Type: On-Floor Workshop
Room: Booth #1741
1:15 PM - 1:45 PM
Breaking the Fourth Wall
Session Number: DC11   Session Type: On-Floor Workshop
Room: Booth #2738
2:00 PM - 2:30 PM
Connecting Audience Engagement in Digital Signage with SaaS
Session Number: BP12   Session Type: On-Floor Workshop
Room: Booth #1741
2:00 PM - 2:30 PM
Señalización Digital en el punto de Venta: Cómo enfocar la comunicación en el comprador
Session Number: MX7   Session Type: On-Floor Workshop
Room: Booth #2560
2:00 PM - 2:45 PM
The Power of Holographic Augmented Reality in Marketing and Advertising
Session Number: ET10   Session Type: Emerging Tech Talks
Room: Booth #2576
2:00 PM - 2:50 PM
How to Create Excellent RFIs and RFPs
Session Number: S29   Session Type: Seminar
Room: S229
2:00 PM - 2:50 PM
How Digital Data and Innovation are Making OOH a Core Media Buy
Session Number: S30   Session Type: Seminar
Room: S230
2:00 PM - 2:50 PM
Digital Signage in a Competitive Environment: A GameStop Case Study
Session Number: S31   Session Type: Seminar
Room: S231
2:00 PM - 2:50 PM
WARNING! Mass Confusion Ahead?
Session Number: S32   Session Type: Seminar
Room: S232
2:45 PM - 3:15 PM
Don’t be a News Story - IoT Security Design Principals as Applied to Digital Signage
Session Number: BP13   Session Type: On-Floor Workshop
Room: Booth #1741
2:45 PM - 3:15 PM
The Courage To Be First
Session Number: DC13   Session Type: On-Floor Workshop
Room: Booth #2738
3:00 PM - 3:45 PM
Secure IoT Device and Content SaaS on Amazon AWS
Session Number: ET11   Session Type: Emerging Tech Talks
Room: Booth #2576
3:30 PM - 4:00 PM
Content Strategy: Tapping into the Customer Journey and Hyperlocalization
Session Number: DC14   Session Type: On-Floor Workshop
Room: Booth #2738

Friday, March 30

9:00 AM - 5:00 PM
Digital Signage Content and Media Expert (DCME) Program
Session Number: DCME   Session Type: Full-day Conference
Room: S229
9:00 AM - 5:00 PM
Digital Signage Network Expert (DSNE) Program
Session Number: DSNE   Session Type: Full-day Conference
Room: S224