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DIGITAL SIGNAGE EXPO 2018
LAS VEGAS CONVENTION CENTER
CONFERENCE MARCH 27-30
EXHIBIT HALL MARCH 28-29

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Angelo Varrone - CEO/Chairman, DSE

ANGELO VARRONE

CEO/Chairman

ABOUT ANGELO VARRONE

Angelo has been in the B-to-B communications field for over 45 years, starting his career at Gralla Publications, Inc. in New York. He is currently Chairman/CEO of Exponation, which he co-founded in 2002. From 1984 to 1998 Angelo was President/CEO of Shore-Varrone, Inc. (SVI), an Atlanta based B-to-B communications company, that grew from $3 million in sales to $30 million under his leadership. SVI’s portfolio of 11 magazines and 7 trade shows was sold to VNU, Inc. in 1998. Angelo has served on the board of directors of the American Business Media (ABM) trade association and was vice-chair of ABM’s marketing committee. He received the Specialty Equipment Markets Association’s Athena Award, for contributing to the professional advancement of women in the automotive aftermarket.

Chris Gibbs - President/COO, DSE

CHRIS GIBBS

President/COO

ABOUT CHRIS GIBBS

Chris co-founded ExpoNation LLC in 2002. As sales manager, he successfully launched the company’s first trade show and conference – LightShow/West. In 2004 Chris lead the sales effort to launch Digital Signage Expo (DSE) which quickly became a worldwide leader in this growing market. Chris was promoted to Executive Vice President in 2006, with responsibilities for all of Exponation’s trade show and internet sales activities. In October 2008, he was promoted to president and COO. Chris resides in Marietta, GA with his wife and three children. He enjoys spending his free time fishing, and watching his children participate in sports.

Colin Berry - Operations Manager, DSE

COLIN BERRY

Operations Manager

ABOUT COLIN BERRY

Colin joined Exponation in 2004 and currently serves as Operations Manager for all company tradeshows, including the Digital Signage Expo, LightShow West, LED Specifier Summit and CorpComm Expo/EduComm Expo. His extensive experience with assisting exhibitors in all facets of preparation for Exponation events has helped prepare him as he has transitioned into the operations side of the tradeshow industry. Colin has been integral part of the growth of Exponation and its tradeshows from the earliest days of the company. A 33 year resident of Atlanta and a graduate of the University of Georgia, Colin is an avid Bulldogs, Falcons, Braves, Hawks and soccer fan.

Chris Brennaman - Conference Manager, DSE

CHRIS BRENNAMAN

Conference Manager

ABOUT CHRIS BRENNAMAN

Chris joined Exponation in 2013 as Digital Media Editor and currently serves as Conference Manager. He is responsible for planning and overseeing the conference program for Digital Signage Expo (DSE), CorpComm Expo, EduComm Expo, LightShow West and LED Specifier Summit. Prior to joining Exponation, Chris was a Writer/Editor for Children’s Healthcare of Atlanta and has also served as a Senior Research Analyst at Chartwell, Assistant Sports Editor at The Meridian Star and News Reporter at WTOK-TV, where he earned first place for “Best Feature Photography” in the Mississippi Associated Press Broadcasters Association awards. A graduate of The University of Southern Mississippi with a bachelor’s degree in Broadcast Journalism, Chris also earned an MBA from Cumberland University in 2011. He currently resides in Peachtree Corners, Georgia, with his wife, Meigan, and their two dogs. A native of Kansas City, Chris is also an avid Royals and Chiefs fan.

Cassie Cantrell - Office Assistant, DSE

CASSIE CANTRELL

Office Assistant

ABOUT CASSIE CANTRELL

Cassie joined the Exponation team in 2017 and is the office assistant. She is responsible for office administration and assists with all Exponation events. Prior to joining Exponation, Cassie spent almost 3 years in social work. She obtained her Bachelor degree in psychology from Valdosta State University. Cassie currently resides in Atlanta where she loves staying active outdoors by exploring new hiking trails around the area, and taking advantage of all activities Atlanta has to offer.

Russ Eisenhardt - Consultant, DSE

RUSS EISENHARDT

Consultant

ABOUT RUSS EISENHARDT

After officially retiring in 2013, Russ continues to serve as a professional consultant to Exponation, assisting with the production of the Digital Signage Expo in Las Vegas and LightShow West in Los Angeles. He joined Exponation as President in 2004 after serving as both Vice President and Group Publisher at VNU, Vice President-Trade Shows at Shore-Varrone, and as President of his own trade show production company in Chicago.

Cammy Farone, Web Administrator, DSE

CAMMY FARONE

Web Administrator

ABOUT CAMMY FARONE

Cammy joined the Exponation team in 2015 bringing over 25 years of creative experience in web development, graphic design, social media management and marketing. As web administrator, Cammy develops and maintains the company’s numerous show web sites, creates graphics for social media and marketing materials, and produces the company’s newsletters. She lives in Marietta where she and her husband enjoy gardening and nature photography.

Cory Fausz, Communications Manager, DSE

CORY FAUSZ

Communications Manager

ABOUT CORY FAUSZ

Cory is an award-winning media and marketing professional with more than 20 years of experience in consumer and business media and events. A graduate of Yale University, she has held management positions at Gannett, Cox Communications and Nielsen Business Media (formerly VNU) and has served as Communications Manager for Exponation since January 2012. She is responsible for attendee and exhibitor marketing for the stable of Exponation events and oversees the company’s websites and brand management. Cory is an avid gardener and cook and lives in Alpharetta, GA.

Tara Grooms - Attendee Relationship Manager, DSE

TARA GROOMS

Attendee Relationship Manager

ABOUT TARA GROOMS

Tara joined Exponation in 2014 and is the Attendee Relationship Manager for all events. She is responsible of recruiting new attendees as well as creating lasting relationships with past attendees. She also runs all social media channels. Prior to joining Exponation, Tara assisted in management of hospitality for Georgia Tech Premium Seating and was a Freelance Contractor for ESPN. A graduate of The University of Georgia, Tara obtained a degree in Marketing as well as a degree in Sport Management. She is a gym junkie, dog lover and sports fan who currently resides in Atlanta, GA.

Craig Henderson - Publisher, General Manager, DSE

CRAIG HENDERSON

Publisher / General Manager

ABOUT CRAIG HENDERSON

Craig is a 20-year veteran advertising executive with a successful background in B2B sales and sales management, across multiple vertical segments. He currently oversees our online initiatives for all Exponation products, and is Business Development Manager for Digital Signage Expo. When we first started Exponation, Craig managed the sales staff and increased market share and revenues for VMSD, and the International Retail Design Conference, and has been instrumental in the launch of numerous other initiatives for Exponation. He has a consultative marketing & advertising approach, and is a big picture thinker who is helpful to clients looking for unique ways to engage our exclusive audiences.

Jason Kushner - Digital Media Editor, DSE

JASON KUSHNER

Digital Media Editor

ABOUT JASON KUSHNER

Jason is a screenwriter, filmmaker and multimedia journalist. After film school, he attended USF to graduate with a journalism degree. Since then, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became the Digital Media Editor at Exponation in Atlanta where he puts his combination of film and journalism skills to good use.

Chelsea Madeley - Sales Coordinator, DSE

CHELSEA MADELEY

Sales Coordinator

ABOUT CHELSEA MADELEY

Chelsea joined the Exponation team in 2016. She works alongside the show directors acting as the point of contact for exhibitors to organize, collect, and manage all vital materials. Additionally, she schedules and manages advertising execution for exhibitors. Before Exponation Chelsea worked as a Client Relationship Coordinator allowing her to expand her sales and project management skills while working with numerous business owners across the nation. Graduating with honors, Chelsea obtained her Bachelor degree in Business Administration with a focus in Leadership from Georgia Gwinnett College. Outside of work, she enjoys riding her horse, spending time with family, her fiancé and "fur babies."

Ellie Margedant - Exhibitor Services Manager, DSE

ELLIE MARGEDANT

Exhibitor Services Manager

ABOUT ELLIE MARGEDANT

Ellie joined the Exponation team in October 2015 as sales assistant and became the Exhibitor Services Manager in March 2016. In her current role, she assists exhibitors in all aspects of tradeshow preparation, for all of Exponation's events, including Digital Signage Expo and the LED Specifier Summits. Before joining Exponation, Ellie graduated from The Florida State University with degrees in Classical Archaeology and Anthropology, and participated in archaeological digs in Italy. She currently resides in Smyrna, where she remains a devoted Florida State fan, and spends her free time going to museums, watching X-Files, and searching for the best breakfast in the city.

Natasha McFadden - Project Manager, DSE

NATASHA McFADDEN

Project Manager

ABOUT NATASHA McFADDEN

Natasha joined Exponation in 2013 after several years of running a small business. Prior to this, she worked for BB&T supporting the SBA Lending Division. When not in the office, Natasha enjoys bargain shopping, movie nights with her son and husband and creative projects.

Kyler Post - Advertising Sales Associate, DSE

KYLER POST

Advertising Sales Associate

ABOUT KYLER POST

Kyler is responsible for advertising sales across Exponation’s wide array of trade shows and online channels, including Digital Signage Expo, Digital Signage Connection, LightShow, the West Coast Lighting Insider, LED Specifier Summit and the CorpComm/EduComm Expo. Before joining Exponation in 2015, Kyler worked in the television news industry, specializing in social media, public relations and marketing. A lifelong Georgian, Kyler received his Bachelor of Arts degree from Berry College in Mount Berry, Georgia. He is a self-identifying sports addict, politics nerd and music snob. Kyler also enjoys playing piano and singing at gigs throughout the Southeast in his spare time.

Blake Swartz - Administrative Assistant, DSE

BLAKE SWARTZ

Administrative Assistant

ABOUT BLAKE SWARTZ

Blake joined the Exponation team in March 2016 as an Administrative Assistant. He builds contact lists for future events and helps with various projects around the office. Blake is also responsible for the DSE Instagram presence and assists with the social media accounts. Born and raised in Georgia, Blake is an avid Braves, Falcons, and Hawks fan and as a food junkie he is always looking for the next hidden gem. Blake lives in Marietta and likes to spend time with his family and friends, especially his dog, Brody.

Andrea Varrone - Show Director, DSE

ANDREA VARRONE

Show Director

ABOUT ANDREA VARRONE

Andrea is the Show Director for Digital Signage Expo (DSE). She joined Exponation, LLC in 2008 as a sales associate. She was promoted to Sales Manager in 2011, after achieving significant sales milestones in her territory. That combined with her increasing knowledge of the industry and relationship building within the digital signage community led to her promotion in 2015 to Show Director. She completed her Digital Signage Experts Group Certification in July, 2012. Andrea is a graduate of the University of Georgia.

Karen Varrone - VP Business Development, DSE

KAREN VARRONE

VP Business Development

ABOUT KAREN VARRONE

Karen has served as the Co-Chair of the Education Committee of the Digital Signage Federation (DSF), the international association that represents the digital signage industry. She has also held senior positions in with World Travel Partners/BTI and Freeman Expositions. Prior to joining Exponation, Karen used her 30 years of event and hospitality experience to found The Mission Group, a company focused on helping corporations achieve substantial ROI from their events by developing strategically creative approaches to marketing, incentives, registration, housing and production management.

Bruce Wilson - Conference & Meetings Supervisor, DSE

BRUCE WILSON

Conference & Meetings Supervisor

ABOUT BRUCE WILSON

Bruce has worked in the trade show/expositions and hospitality industries for over 30 years. Bruce has spent over 20 years in the business-to-business international trade show / event producing industry as Senior Director of Operations, and Executive Director, Operations for Nielsen Expositions (formerly VNU) and Thomson Financial respectively. Bruce has directed operations for such international events as the Kitchen & Bath Industry Show (KBIS), Hospitality Design and GlobalShop. Bruce began his career with the Institute of Industrial Engineers as Conference Director, and Director, Continuing Education as well as Conference Services Manager with the Ritz-Carlton Buckhead Hotel.

Geri Wolff - Consultant, Market Works Intl.

GERI WOLFF

Consultant
Market Works Intl.

ABOUT GERI WOLFF

Geri is a communications professional with over 40 years of experience in marketing planning, advertising, promotions and publishing. As founder, President & CEO of Market Works International (MWI), a business development and strategic marketing firm, Geri has been active in the digital signage industry for nearly a decade. She is retained by both Exponation (on behalf of DSE, CCE and ECE) and the Digital Signage Federation in marketing and communications capacities. Headquartered in the US, MWI also has an affiliate office in Europe and specializes in helping clients develop their businesses to achieve greater profitability through innovative marketing programs and to their target audiences.

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