DSE DSE DSE DSE
DIGITAL SIGNAGE EXPO 2018
LAS VEGAS CONVENTION CENTER
CONFERENCE MARCH 27-30
EXHIBIT HALL MARCH 28-29

Attendees Get Discount

ATTENDEES
Sign-up to receive DSE show news, discounts and updates.

Exhibitors Act Now

EXHIBITORS
Space is going fast for DSE 2018. Don't miss out. Secure your space today!

Speakers Submit Proposals

SPEAKERS
We are now accepting speaker proposals for DSE 2018.
Enjoy Our Industry and Exhibitor News
DSC, in partnership with DSE, is a year-round information portal and community for the digital signage industry.
Our online hub and e-newsletters provide:
Latest News  |  Case Studies
Expert-written Articles
Educational Materials
Social Community
INDUSTRY AND PRODUCT NEWS FEED

Show Discounts

ATTENDEES
Sign-up to receive DSE show news, discounts and updates.

Read Articles

DIGITAL SIGNAGE CONNECTION
Get your industry's latest news.

Join Our Group

JOIN OUR GROUP
Be part of the digital signage discussion on LinkedIn.

For a printable copy of the sessions, download the PDF
Education of interest to Corporate Communications

Digital Out-Of-Home Networks (DOOH) reach thousands of viewers where they spend most of their time during the course of their day. This targeted medium provides viewers with helpful information while serving relevant advertising that can all be controlled from a central hub. Networks can be found in coffee shops, along highways, on elevators in office buildings, in restaurants, in stores, in transit stations and airports, in medical offices and in fitness centers, among other venues.

See the innovation Network Operators experience at DSE

Digital Out-of-Home Network Benefits

  • Reach large audiences outside the home that television or other media may not reach, thereby offering a proven medium for increasing brand awareness, introducing products and driving sales lift.
  • Target unique demographic groups with tailored informational and educational content and/or promotional and advertising content.
  • Offer mobile, social and location-based marketing integration and feedback opportunities
  • Can adjust messaging to time of day (dayparting), weather conditions, local or even hyper-local information needs or other addressability triggers.
  • Remotely manage content and screen performance across network from a central location. Capture viewer data for marketing or business improvement purposes via anonymous video analytics, interactive touchscreen or interactive mobile applications.

Digital Out-of-Home Network Applications

  • Transportation: Reach commuters with relevant public information and advertising as they travel to and from work on buses, trains and subways or in their cars; reach leisure and business travelers likewise as they ride in taxi cabs and shuttle buses or pass through airports and railway stations.
  • Entertainment:  Reach moviegoers with current and future movie advertisements outside the theater and inside the theater in lobbies; promote menu items at the concession stand by daypart based on box office sales.
  • Healthcare: Reach patients in doctor's offices, clinics and hospitals with healthcare education and product information as they wait for their appointments.
  • Retail: Reach shoppers with brand and deal information in malls and stores ranging from supermarket and convenience store chains to big box retailers.
  • Recreation: Reach health and fitness club members with relevant fitness tips and advertising germane to their active lifestyles.