For nearly 20 years I have been designing brands across Europe, Australia and Asia.
Throughout my career which includes everything from rebranding international companies to art directing advertising campaigns and creating award winning branded environments, I have always strived to create engaging solutions that are not only beautiful, but are ideas-driven, help tell a story and leave a positive impression.
In 2002, I co-founded THERE – a specialist design and brand communications agency with a focus on branded experiences for the built environment.
With studios in Sydney and Singapore, THERE has grown to become a progressive, multi award winning design company, providing solutions across the globe and constantly evolving our expertise in partnership with a diverse range of leading brands such as: Google, 3M, SAP, Asics, McDonalds, Macquarie Bank, Four Seasons Hotels, Credit Suisse, Suntory and Boston Consulting Group to name a few, helping organisations establish more meaningful and compelling connections between their brands and audiences.
My role involves leading the development of the practice with an Asia centric offering whilst maintaining the overall vision, creative innovation and evolution of the entire company. With our increased presence in the region, I am focussed on strong working relationships with a broad agenda to include client advisory, strategic planning, project development and creative direction.
Our work continues to be featured in many respected publications and blogs and is often showcased in leading journals.