DSE DSE DSE DSE
DIGITAL SIGNAGE EXPO 2018
LAS VEGAS CONVENTION CENTER
CONFERENCE MARCH 27-30
EXHIBIT HALL MARCH 28-29

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Cindy Crescenzo

President
Crescenzo Communications

Profile

Ok, I’ll admit it. I’m a numbers geek. I really, truly love spreadsheets … and color coding. I can’t help it! It’s who I am. But, this geeky passion has helped thousands of communicators all over the world. My focus is helping you gather the data you need to transform your career. That’s right. I said transform. I’ve seen it happen, and it’s the most rewarding aspect of what I do. My background is in marketing communications, with a focus on audience research. And, believe me, I lived and died by my spreadsheets. The fact is, the numbers help fight the battle of ‘that’s the way we’ve always done it.’ We’ve all heard it before. Hell, you probably heard this exact phrase this morning. But believe me, the numbers and insights from your target audience are the ammunition you need to get your executives to change their mind. Every year, either through speaking and training engagements or consulting projects, I help dozens of communicators all over the world put a measurement and research strategy in place. I believe that getting the numbers you need doesn’t have to be intimidating and convoluted. I specialize in simplifying the process and giving you the tools you need to do the heavy lifting for you. I’ll also show you the best ways to report your data so that you know what to do with the numbers. Using proven techniques to create successful surveys, focus groups and executive interviews, I collect, analyze and compile the data for organizations of all kinds and sizes, and I’ll help you win the battle to communicate differently. We then infuse the numbers with creativity and the best practices in communications. The result? People sit up and pay attention to what you do … and you become a strategic partner in your organization, instead of an order taker. Contact us and we’ll talk about how we can work together. We’d love to add you and your organization to our best-practices list! Follow me on Twitter!@creativecomms
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