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DIGITAL SIGNAGE EXPO 2018
LAS VEGAS CONVENTION CENTER
CONFERENCE MARCH 27-30
EXHIBIT HALL MARCH 28-29
FREE Exhibit Hall Pass and Early Bird Discounts - REGISTER

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SEGD Branded Environments: Design for Brand Centric Customer Experiences
Tuesday, March 27, 2018: 9:00 AM - 5:00 PM
Session Type: Full-day Conference
Room: S226
Session Number: SEGD
Basic to AdvancedBasic to Advanced


Description

The SEGD Branded Environments event is back by popular demand with a great lineup of speakers and tours. As part of your registration, you also get access to the DSE show floor* for to see the latest developments in digital technologies and fire your imagination about new ways to create solutions in your experiential graphic design projects.

The 2017 Branded Environments event grew by 50%! And why not? It was an extremely valuable learning experience for the attendees, who toured new projects in Las Vegas like the new stadium and heard about cutting-edge projects in branded environments from leaders in the field.

* Attendees that are Non-Exhibiting Suppliers and wish to visit the exhibit hall will be subject to DSE's Non-Exhibiting Supplier registration fee.

Design for Brand Centric Customer Experiences Schedule – Tuesday, March 27
8:00-9:05 AM
Conference Registration/Networking
9:00-9:10
Welcome + Introductions
9:10-9:50
Session 1
Boundless Touchpoints: Extending the Brand Experience for Sport and Entertainment Venues
Gain an understanding for how brand experiences can be integrated and developed beyond just the event and can include a spectrum of physical and digital touchpoints throughout entertainment and fan based venue spaces.
SPEAKER
Asher Johnson
Dimensional Innovations
9:50-10:20 AM
Morning Break
Meet and connect with other SEGD Branded Environments attendees.
10:20-11:00 AM
Session 2
Quantified Experiences: Innovating Retail Banking through Branded Environments
Learn how user centric insights and a focused brand story radically transformed the physical environments and repositioned all customer centric experiences for a regional bank’s locations.
SPEAKERS
David Hawkins
Incite CX
11:00-11:40 AM
Session 3
Bringing the Inside Out: A Story of Human Perception and Public Space
Get the inside process for how a team of designers brought the story of the human brain’s complex processes to a uniquely positioned public space using both high and low fidelity technology, materials, and innovative visualization methods.
SPEAKER
11:40 AM-1:30 PM
Lunch
Grab a bite to eat at the Las Vegas Convention Center
1:30-2:20 PM
Session 4
From Ride to City: Physical Experiences Along the Journey
Come for a ride, enjoy the journey, and learn how the internal brand team for the world’s largest transportation company is creating and enhancing the physical brand experiences and parallel connectivity for cities and their user’s end-point designations.
SPEAKER
2:20-3:00 PM
Session 5
Designing for Your Users: Integrating Research into the Design Process
Learn the foundations of design research methodologies for brand centric experiences and the how to integrate the most critical user insights into your project’s environments and spaces.
SPEAKER
Gregory Nelson
Altitude Design
3:00-3:30 PM
Afternoon Break
Meet and connect with other SEGD Branded Environments attendees.
3:30-4:15 PM
Session 6
Global Impact: Brand Building for Innovative Place
Get inspired by what’s possible for retail and public space branded environments and gain global perspective from a multi-award winning experiential graphic design practice based in Singapore and Australia.
SPEAKER
4:15-5:00 PM
Dialogues
Roundtable Conversations on Trends and Issues in Experiential Graphic Design Practice
  • Global Practice and International Contexts
  • Design Research and User Insights
  • Visual Storytelling and Dynamic Content
  • Technology and Media Integration
  • Brand Management Methodologies
5:00 PM
Closing Comments
5:30-7:30 PM
SEGD Branded Environments Mixer
Design for Brand Centric Customer Experiences Schedule – Wednesday, March 28
9:30 AM-12:00 PM
Premium Tour
Zappos Downtown Escapade Tour Experience
Learn about the hidden treasure that is Downtown Las Vegas and see first-hand the revitalization that is taking place. This 2.5-hour immersive tour of historic Downtown visits many notable landmarks that have defined the development of the city for the past 112 years. Visits include the Historic United States Court House and Post Office now the MOB Museum, and fallout shelters hidden in plain sight.

Premium tour registration is $100.00
Pre-registration is required as space is limited!
2:00-4:00 PM
Sponsored DSE Show Floor Tour
Sponsored tour registration is complimentary to all Branded Environments attendees. Pre-registration is required as space is limited!

Additional information coming soon!