Intel Power Lunch: Reimagining Brand and Consumer Engagement
Thursday, March 29, 2018: 12:00 PM - 1:30 PM
Session Number: K9
Basic to Advanced
DescriptionAt the heart of the value proposition of Digital Out Of Home (DOOH) is the simple fact that we are a channel for brands to engage consumers on the go with personalized experiences that are relevant. Our future, as an industry, will be predicated on our ability to help brands reach their targeted audiences. The good news is we now have the ability to analyze massive geospatial datasets to understand where consumers have been, where they are, and predict where they are going. And use this data to help marketers target consumers on the go with personalized experiences. We can do that today. And technology is playing a foundational role in enabling that. The transition to increased intelligence at the edge to redefine the future of DOOH is already upon us. The future of DOOH industry is very promising.