Retailers are from Mars; Agencies are from Venus
Wednesday, March 28, 2018: 8:00 AM - 8:50 AM
Session Number: K4
Basic to Advanced
A retailer (Staples) and an agency (Open Eye Global) will share first-hand experiences from prior client/partner relationships, exploring both similarities and differences. From the retailer’s point of view, you’ll hear what makes a partnership successful, and from the agency you’ll discover how to manage expectations and identify scope creep before it happens. The session will explore what it takes to produce tech-enabled shopping experiences that are relevant to customer needs, as well as effective in producing an ROI for the brand. It will also probe into the best practices that retailers and agencies should adhere to in order create successful rollouts and sustainable relationships.
DSEG Renewal Credits: 1
• Understand what makes a successful partnership in the era of digital white noise and unrealistic expectations.
• Learn what makes a good client partnership from an agency perspective.
• Discover tips on how to eliminate making mistakes in the future.