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DIGITAL SIGNAGE EXPO 2018
LAS VEGAS CONVENTION CENTER
CONFERENCE MARCH 27-30
EXHIBIT HALL MARCH 28-29
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The Evolution of Digital Corporate Communications: A Manulife Case Study
Thursday, March 29, 2018: 9:00 AM - 9:50 AM
Session Type: Seminar
Room: S230
Session Number: S22
Basic to AdvancedBasic to Advanced


Sponsored by:


Speaker(s)

Speaker
Tara Haselden
Digital Marketing Manager
Manulife

Description

A new generation of technologies and trends have emerged that are driving major changes in the way organizations communicate with employees. Over the past few years, digital signage has transformed beyond a medium that displays posters to one that provides rich and engaging digital experiences.  This presentation will explore how Manulife is evolving, from 30 screens in Toronto, to 300+ screens, in 13 countries and nine languages. From technology to content strategy, this presentation will cover best practices and lessons learned.


Certification

DSEG Renewal Credits: 1


Learning Objectives

• Learn how digital signage can change the way companies communicate with employees.
• Discover how to build global program relevance.
• Understand the relevance of "Content is King."