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Digital Workplace Summit: Engagement Strategies for Employee Communications
Thursday, March 29, 2018: 9:00 AM - 2:30 PM
Session Type: Full-day Conference
Room: S233
Session Number: ALITHU
Basic to AdvancedBasic to Advanced


In order to achieve success your employees need to be engaged, motivated, and informed. Hear from a variety of speakers and the internal communication tools and channels they’re using to achieve just this.

New for 2018, the Digital Workplace Summit includes optional* Pre-Summit Interactive Workshops on Tuesday, March 27 to maximize your time out of the office with three deep-dive sessions, while the two-day conference moves to Wednesday and Thursday, March 28-29. The Digital Workplace Summit also includes access to the DSE Exhibit Hall^.

* Digital Workplace Summit registration requires at least a Signature Package. To include the Tueday workshops, a Premium or Ultimate package purchase is required.
^ Attendees that are Non-Exhibiting Suppliers and wish to visit the exhibit hall will be subject to DSE's Non-Exhibiting Supplier registration fee.

Digital Workplace Summit Schedule – Thursday, March 29
8:30-9:00 AM
Registration: Badges, Bagels & Breakfast
Coffee will be hot and breakfast will be available at 8:30 a.m. Feel free to bring your bags with you if you're planning to leave for the airport from the convention center - we will have an area to store them.
Day 2 Kick-off and Chairperson's Address: How to Better Communicate by Understanding Cognitive Biases
If we debated every possible option when making a decision, we’d never reach a conclusion for even the simplest choices. Attention is an increasingly limited resource. And capturing attention is a struggle for communicators, both internal and external.

People are selective about what they pay attention to and our brains are forced to react quickly to the amount of complex information we have to process. These quick responses are guided along paths we’ve created in our brains. Some call them errors. Others might use mental shortcuts –but they are all cognitive biases. They are snap judgments are brain uses based on a variety of environment, experiential and biological factors.

During this thought-provoking session, you will learn how understanding different cognitive biases can help you, as communicators shape your internal communications strategy, including how to:
  • Better receive communication as well as deliver it
  • Capture the attention of your audience
  • Recognize the obstacles and opportunities of work within of your employees’ psychological behavior
Chuck Gose
Founder & Host
9:35-10:00 AM
General Session Case Study
The Magic of Storytelling: Uncovering Stories Within Your Organization to Build Brand Loyalty and Grow Audiences
Once upon a time communicators had the luxury of crafting long-form feature stories to artfully weave together their company’s narrative. Now, shrinking attention spans demand content that is clear, concise and moving. At the Walt Disney World Resort, the team has devised an editorial process that marries strategy with storytelling to grow audiences and enhance its reputation. In this session you’ll learn how to:
  • Build your social media strategy based on key reputation drivers
  • Bring content owners together to identify the most impactful opportunities
  • Tell your company’s story through the passion of the people who work there
  • Amplify content across internal and external platforms
  • Find the story in the situation in order to give your readers the “happily ever after” they are looking for
Lisa Arney
Senior Communications Manager
Walt Disney World Resort
10:10-10:30 AM
Morning Refreshing & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.
10:30-11:05 AM
General Session Case Study
Utilizing New and Traditional Communications to Inform and Engage a Mobile Workforce
On-the-go employees don't always have time to check the intranet for the latest happenings. Catching them as they are heading to meetings or waiting in line for lunch at the company cafeteria might be all the time you have to inform and engage employees.

In this session, hear how the National Collegiate Athletic Association uses eight digital signage units and a daily e-newsletter to reach their mobile workforce, including:
  • Content creation and design best practices with a dose of organizational communications theory throw in for good measure
  • Understanding how digital signage can help create a more purpose-driven workforce
  • Newsletter techniques to grab the attention of your employees
Kristen Porter Basu
Associate Director of Organizational Communications
National Collegiate Athletic Association
General Session Case Study
Are You Driving or Navigating? Tapping into the Technology That Fits Your Culture to Build a Roadmap That Encourages the Highest Employee Engagement
Are you careening toward the next bend in the road with your foot firmly on the gas, or are you sitting sidecar to your SMEs and leveraging their driving skills while you build a better roadmap? This session will discuss tactics to meet your employees and colleagues where they are and how to avoid the traps and traffic snarls that can delay your successful route to employee engagement. When is the detour and the scenic route truly the faster way to get to your destination? Leave this session with 3 steps to create an effective employee engagement roadmap. Steps include:
  • Fellow Travelers Telling Stories - Examples from across multiple industries embracing audience profiles as guiding signposts
  • Who’s Driving this thing? - Techniques for sitting sidecar to better navigate for your real drivers (and how to put them in the driver’s seat)
  • How to build and read the roadmap – Tips for identifying which best practices to try first, which detours are worth exploring based on your own employee needs, and how to wind back to the information superhighway without leaving your blinker on
Elizabeth Gubernatis
Internal, Employee & Digital Corporate Communications Specialist
Boehringer Ingelheim Animal Health - US
11:40 AM-12:15 PM
General Session Case Study
One and Not Done: Why All of Your Communications Should Take a Multichannel Approach
When a corporation launches a new product, it pumps millions into marketing via a multitude of channels. The marketers behind the products know consumers are much more apt to take action if they see the messages on the channel they prefer. The same approach applies to communicating important messages to your staff.

Discover why World Wildlife Fund takes a multichannel approach to internal communications and learn how to:
  • Replicate multichannel communications approaches from the outside consumer world
  • Capture busy employees' attention by deploying content through appropriate channels, thus springing them into action
  • Determine how many times to hit your staff with the same message and have it still be effective
Elissa Leibowitz Poma
Deputy Director, Communications & Marketing
World Wildlife Fund
12:15-12:30 PM
Key Takeaways & Conference Wrap-Up
Share your biggest 'a-ha' moments and what you plan to do first when you return to the office.
12:30-2:30 PM
Lunch With Your Peers & Guided Tour of the Digital Signage Expo Floor
Interested in navigating the tradeshow floor some more? Join your peers for a second set of guided tours as you grab a bite to eat.