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Digital Workplace Summit: Engagement Strategies for Employee Communications
Wednesday, March 28, 2018: 8:30 AM - 5:00 PM
Session Type: Full-day Conference
Room: S233
Session Number: ALIWED
Basic to AdvancedBasic to Advanced


In order to achieve success your employees need to be engaged, motivated, and informed. Hear from a variety of speakers and the internal communication tools and channels they’re using to achieve just this.

New for 2018, the Digital Workplace Summit includes optional* Pre-Summit Interactive Workshops on Tuesday, March 27 to maximize your time out of the office with three deep-dive sessions, while the two-day conference moves to Wednesday and Thursday, March 28-29. The Digital Workplace Summit also includes access to the DSE Exhibit Hall^.

* Digital Workplace Summit registration requires at least a Signature Package. To include the Tueday workshops, a Premium or Ultimate package purchase is required.
^ Attendees that are Non-Exhibiting Suppliers and wish to visit the exhibit hall will be subject to DSE's Non-Exhibiting Supplier registration fee.

Digital Workplace Summit Schedule – Wednesday, March 28
8:00-8:30 AM
Registration: Badges, Bagels & Breakfast
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
8:30-9:00 AM
Chairperson's Welcome & Speed Networking
In this fast-paced forum you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.
Chuck Gose
Founder & Host
9:00-9:35 AM
General Session Case Study
Creating Techniques to Help Your Employees Find Success Through All Types of Change Recognition Programs That Stick and Inspire
Bringing two internet pioneers, AOL and Yahoo!, together and rebranding as a company is no small feat, but through that change the power of communication was apparent. A M&A of this size required strategic employee communications in order to successfully bring employees together from AOL and Yahoo. Gain an inside look at what it took to pull off such a feat and learn how you can help your employees find success through all types of change, including:
  • Best practices during mergers, acquisitions, and integrations
  • Techniques for simplifying the message and staying creative
  • Authentic ways to influence culture
Nicole Helmke
Internal Communications Director
9:35-10:10 AM
General Session Case Study
Engage Internally, Amplify Externally: Techniques to Drive Strategic and Newsworthy Corporate Storytelling, and Build a Community of Passionate Employee Communicators and Advocates
As the North American corporate communications arm of Whirlpool Corporation, the organization’s objectives include: Engage internally Amplify externally Breed passionate advocates among employees Build perceptions and motivate actions among the corporation’s stakeholder groups Enable the organization to be better communicators Each of these objectives is strongly grounded in programming that helps build employee pride in the company, and helps employees better amplify reputation-driving stories in formats that are shorter, smarter, swifter, and strategic. To meet these objectives a global corporate communications newsroom program was created. Take this journey and learn how this newsroom program was created as well as the innovative tools and strategies Whirlpool activates each day to turn employees into communicators and advocates. Discover how you too can evolve the way you communicate with your employees, including learning how to:
  • Involve employees in the process of corporate storytelling
  • Give employees the tools and skills to identify stories that are true “UFOs” – unique, first and only
  • Activate platforms and programming that empower employees to become external storytellers and advocates
  • Use social media as an effective employee communications tool
  • Implement strategies for creating a constant stream of content, stories and newsworthy headlines for employees to share
Monica Clark
Senior Manager of Media & Content Strategy
Whirlpool Corporation
10:10-10:30 AM
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.
10:30-11:05 AM
General Session Case Study
How a Growing Company Honors Tradition and Pioneers Change Through Digital Communications That Educate, Inspire, and Connect Employees
It has been a little over a year since Byrne started to develop an internal communications strategy that would support the pace of the company’s growth. From intercom announcements and hallway bulletin boards, to a global company-wide app launch and a successful internal video campaign, discover how Byrne has increased engagement and unified diverse cultures, all while retaining its grassroots communication traditions. Learn how you can pioneer change through digital communications, including how to:
  • Produce internal videos on a budget
  • Keep your videos relevant as time goes on
  • Match your delivery medium to your audience
  • Harness the power of the Goldfish Mindset – Retention is key
Taylor Kelley
Internal Communications Specialist
11:05-11:45 AM
Interactive Session
Speaker Tools Lead The Leaders - How To Go Beyond Buy-In And Gain Leadership Engagement For Your SharePoint Project
Most business leaders understand that a successful SharePoint project can play a significant role in improving productivity, innovation and employee satisfaction. But few leaders understand the role of leadership in SharePoint success. In this session, gain principles and practical tips on how to go beyond leadership buy-in, to gain active engagement from your leadership team, including how to:
  • Influence executives to engage with your SharePoint Project
  • Help colleagues understand that change can begin with them no matter where they sit in the organization
Geoff Ables
Managing Partner
C5 Insight
11:45 AM-2:00 PM
Sponsored Lunch & Guided Tour of DSE Floor
Head down to the tradeshow floor to enjoy a sponsored lunch with your fellow conference attendees. From there you'll have the opportunity to split up in groups for a guided tour of the exhibit floor.
2:00-2:40 PM
General Session Case Study
Don’t Do It if You Can’t Measure It: How to Make Data-Driven Decisions that Support the Business
In 2015, Citrix experienced the most dramatic change of its 26-year history, including the departure of their beloved CEO, the spinoff of their SaaS business (20% of the company), and companywide restructurings, which turned Employee Communications into a lean, mean team of three.

It was clear to the Employee Communications team that they needed to focus their time and energy on activities that were directly tied to the company strategy. Before they could do that, they had to know what was working, what wasn’t, and how they could constantly adapt to meet the needs of their people and the business – that’s when they became obsessed with data.

Fast forward to 2017… Citrix saw increases across the board in satisfaction, engagement, line of sight, and perception of employee communications, which had the highest rating in the history of Citrix. Follow the steps that Citrix took and discover how to make data-driven decisions that support your goals, including:
  • Low budget (ish) tools you can use to measure employee communications
  • A template for working with stakeholders to ensure projects are strategic, data-driven and aligned with business objectives
  • Best practices and tactics – based on data of course – that you can start using right now
  • How to use measurement to prove your worth.
Jason Vego
Global Employee Communications Manager
2:40-3:15 PM
Interactive Session
Behind the Scenes Insights from Key Digital Workplace Tools
Now that you've seen how a number of your peers are harnessing the power of digital tools - see what they can do for you.

In this no pressure setting you'll have the opportunity to visit your choice of 2 digital workplace tool stations. You'll get to see the backend, how they can be used to solve your employee communication challenges, and you'll have the opportunity to ask the questions that mean the most to you.

Want to visit more than 2 stations? With no formal sign-ups, feel free to move around as you wish.

Want to keep the conversation going after time ends? Sponsors will be at the networking reception following today's sessions to take more questions.
3:15-3:30 PM
Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.
3:30-4:05 PM
General Session Case Study
How to Integrate Workplace to Drive Engagement & Build a Stronger Internal Community
Session description coming soon.
Netta Conyers-Haynes
Head of Internal Communications, North America
4:10-5:00 PM
Interactive Session
ICology Internal Communications Thought Leader Panel
You'll have access to some of the industry's best as you ask questions still on your mind or that have come up now that you've heard today's sessions.
Chuck Gose
Founder & Host
5:00 PM
Close of Day 1
Don't stop the conversation! Join your peers and sponsors in the adjacent room for an open-bar networking reception. We'll have raffles, sign-ups for dinner, and an outside terrace so you can get some fresh air as you keep the conversation going.
5:30-9:30 PM
Dinner with a Group (Reservations have been made)
Interested in dining out and exploring Las Vegas with a group? Check in with the ALI staff to see where reservations have been made.