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DIGITAL SIGNAGE EXPO 2018
LAS VEGAS CONVENTION CENTER
CONFERENCE MARCH 27-30
EXHIBIT HALL MARCH 28-29

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Digital Signage Display Expert (DSDE) Program
Tuesday, March 27, 2018: 9:00 AM - 5:00 PM
Session Type: Conference
Session Number: DSDE
Basic to AdvancedBasic to Advanced


Speaker(s)

Speaker
Alan Brawn (DISTINGUISHED FACULTY)
Principal
Brawn Consulting
Speaker
Jonathan Brawn CTS, ISF, ISF-C, DSCE
Principal
Brawn Consulting

Description

The Digital Signage Display Expert (DSDE) program is the industry’s only comprehensive training program designed exclusively for digital signage displays and calibration. The DSDE program addresses the subject of displays as a key component in a digital signage system and teaches how to properly calibrate them. The program recognizes that the displays are the “windows to the world” representing the digital signage message and that accuracy in transmitting images is directly related to impact and the effectiveness of the entire digital signage system.

The mandate of the DSDE program is for the attendees to understand each display technology and the key elements that can be adjusted/calibrated in concert with one another and relative to the environment in which the displays exist. By adopting calibration standards and understanding the methodologies involved in the calibration process, we can address an infinite number of applications and environments and never have the need to settle for a poor, mediocre or inaccurate image onscreen.

The DSDE program covers the science of color, light and the human eye to see how and what we actually see. We are all inundated with display specifications and we are supposed to use those as the basis for display selection but….Are the specifications accurate and just what do they mean and finally, how do they affect what we see on the screen. These are critical questions that beg for answers and the DSDE responds.

The DSDE provides the information to understand the entire calibration process and also the “back story” of why you do what you do in display calibration. By understanding the entirety of the process and employing the skills taught in the DSDE, you become part of an elite group of technicians who can really make a common display into that “perfect picture.”

DSDE Course Outline:
• Introduction and Course Goals
• Why Calibration?
• Light, Color and the Human Eye
• Specifications and What They Mean
• Size, Resolution, Aspect Ratio and Scaling
• Display Technologies
• Lamps and Illumination
• Projection System Design Considerations
• Calibration


Brawn Consulting LLC, an audiovisual and digital signage education and research consulting firm, in conjunction with recognized experts in the commercial AV and digital signage/DOOH industries, has founded the Digital Signage Experts Group (DSEG), an impartial, agnostic and vendor neutral certification organization offering training and certifications to the industry as a whole. A key part of the program is a one-day Digital Signage Display Expert (DSDE) program. The DSEG certification program is recognized by Digital Signage Expo, the Digital Signage Federation and the major manufacturers, distributors, resellers, content providers and network operators that make up the digital signage/DOOH industry. Continuing education credits for seminars taken at the Digital Signage Expo will be applied toward renewal of all DSEG certifications.