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DIGITAL SIGNAGE EXPO 2018
LAS VEGAS CONVENTION CENTER
CONFERENCE MARCH 27-30
EXHIBIT HALL MARCH 28-29

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Digital Signage Certified Expert (DSCE) Program
Tuesday, March 27, 2018: 9:00 AM - 5:00 PM
Session Type: Conference
Session Number: DSCE
Basic to AdvancedBasic to Advanced


Speaker(s)

Speaker
Alan Brawn (DISTINGUISHED FACULTY)
Principal
Brawn Consulting
Speaker
Jonathan Brawn CTS, ISF, ISF-C, DSCE
Principal
Brawn Consulting

Description

The Digital Signage Certified Expert program provides a full understanding of all the elements of digital signage and the interconnected technologies that produce the images seen on screen.

Digital signage is the fastest growing segment of the commercial AV, content creation and advertising industries. It appears quite simple at first glance but becomes a tangled web of interconnected technologies acting together to produce the images we see on screen. The challenge is one of immersion and full understanding of all the elements of digital signage.

Industry leaders recognizing the need to provide clarity for those entering digital signage agreed that an impartial, agnostic and vendor neutral training and certification program would provide a platform for continuing education and professional and business growth. The Digital Signage Certified Expert (DSCE) program addresses this need.

DSCE Course Outline:

• Overview of digital signage with the individual market segments
• Digital signage market growth
• 7 Key Elements of Digital Signage
• Understanding digital signage customers
• Fundamentals of digital signage design
• Digital signage hardware (displays, mounts, players, audio)
• Networks (wired, wireless, cellular)
• Digital signage software and selection processes
• Content and content creation
• Business and service models
• ROI, ROO and TCO
• Selling value in digital signage

Brawn Consulting LLC, an audiovisual and digital signage education and research consulting firm, in conjunction with recognized experts in the commercial AV and digital signage/DOOH industries, has founded the Digital Signage Experts Group (DSEG), an impartial, agnostic and vendor neutral certification organization offering training and certifications to the industry as a whole. A key part of the program is a one-day Digital Signage Certified Expert (DSCE) program. The DSEG certification program is recognized by Digital Signage Expo, the Digital Signage Federation and the major manufacturers, distributors, resellers, content providers and network operators that make up the digital signage/DOOH industry. Continuing education credits for seminars taken at the Digital Signage Expo will be applied toward renewal of all DSEG certifications.