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DIGITAL SIGNAGE EXPO 2018
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CONFERENCE MARCH 27-30
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Digital Out-of-Home Strategy Summit
Tuesday, March 27, 2018: 9:00 AM - 5:00 PM
Session Type: Full-day Conference
Room: S231
Session Number: DOOH
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Description

The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, covering what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses present and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer's planning.

Digital Out-of-Home Strategy Summit – Tuesday, March 27
9:00-9:15 AM
Welcome
Richard Ventura
Vice President, Strategy
NEC Display Solutions
9:15-9:50 AM
Keynote
The Importance of Measurement for DOOH
Kym will discuss the DOOH measurement ecosystem – today and tomorrow – examining the strengths and weaknesses of available data sources and methodologies. She will speak about the benefits of big data for OOH and will share industry best practices. Finally, she will provide an update on Geopath's place-based measurement pilot.
SPEAKER
Kym Frank
President
Geopath
9:50-10:30 AM
Panel
The Future Trends That Will Impact DOOH in Terms of New Technologies, Regulations, Opportunities and Strategies
Session description coming soon.
PANELISTS
Christie Rice
Marketing Manager, Digital Signage
Intel Corporation
Dina Townsend
Vice President, Retail Practice Leader
RMG Networks
Manolo Almagro
Managing Partner
Q Division
Stephen Freitas
Chief Marketing Officer
Outdoor Advertising Association of America
MODERATOR
David Haynes
Founder
Vertical Media Consulting Group
10:30-10:40 AM
Break
10:40-11:25 AM
Panel
What Defines a "Smart City" and How is Technology Being Deployed Throughout Them
Session description coming soon.
PANELISTS
George Burciaga
Managing Director, Global Government Development & Innovation
CIVIQ Smartscapes
Jeff Frazier
Chief Strategy Officer
Smart City Media
Romulus Stoian
Senior Manager, DOOH Marketing Solution Leader
Samsung SDS America
MODERATOR
Paul Fleuranges
Vice President, Corporate Communications
New York City Transit Authority
11:20 AM-12:05 PM
Panel
Blending of DOOH with Mobile and Its Impact on the Market
OOH and mobile advertising are mature businesses, but how can they come together to provide new value, expand revenues and deliver compelling experiences that respect privacy? Join industry leaders in OOH advertising and mobile technology for a lively conversation and separate the hype from the reality of this rapidly evolving business.
PANELISTS
Doug Pittman
Founder & CEO
BoardActive
Ian Dallimore
Director, Digital Innovation & Sales Strategy
Lamar Advertising
Chuck Billups
SVP, Brand Advertising and Retail Partnerships
PRN - a STRATACACHE Company
Mikhail Damiani
CEO
Blue Bite
MODERATOR
Chris Lydle
Global Lead, Digital Signage and Kiosk
Google
12:05-1:20 PM
Lunch and Learn
Just Because We Can, Should We? How Safe is the Data and Our Privacy?
Technology’s rapid pace of evolution is amplifying our lives in a myriad of ways, ‘automagically’ serving our needs and connecting us in thrilling new ways. But as easy as it has made our day-to-day, are we paying a price by giving up our detailed data? Or is privacy, thanks to the smartphone revolution, a soon-to-be forgotten myth? We will explore current and future tracking tools, the real deal with where our data goes, the goldmine it serves for marketers and how our industry should by playing to win.
PANELISTS
Kym Frank
President
Geopath
Jeffrey Martin
President & CEO
Right Media Solutions
Gerardo Garcia Stackpoole
Founder & CEO
Wunder
MODERATOR
Laura Davis-Taylor
Co-Founder
High Street Collective
1:20-1:45 PM
Presentation
Federation for Internet Alerts
The Federation for Internet Alerts (“FIA”), a nonprofit 501(c)3 corporation dedicated to utilizing the Internet to improve the speed and access of alerts across the world through cooperation with technology companies, NGOs, alerting authorities and for-profit corporations. FIA and its Partners currently distribute dynamic AMBER Alerts and weather warnings geographically through he Internet and serve as a primary Alert Hub leveraging online advertising technology to provide last mile access to alerts during disasters. Since 2013, FIA, through its Partners and Supporting Authorities have delivered over one billion alerts to people needing vital life critical information. FIA's efforts are focused on deploying the latest advancements in ad tech and cloud technology through active partnerships and volunteerism. FIA has been awarded by the 4A’s, The Webby Awards, Cannes Lions International Festival of Creativity, OMMA, Shorty Awards for Social Good, Creative Media Awards, and many other honors for its work saving lives. Recent article featuring FIA: FIA Recognized for Saving Lives with Artificial Intelligence – its CEO Tells us Why
SPEAKER
Jason Bier
President
Federation for Internet Alerts
1:45-2:25 PM
Panel
Session Title TBD
Session description coming soon.
PANELISTS
Susan Danaher
Founder & CEO
The Danaher Group
Chris Ferranti
SVP, Managing Director, U.S.
Rapport Worldwide
Travis Macionsky
VP, Director OOH
Horizon Media
MODERATOR
Sheldon Silverman
CEO and Founder
SmartBomb Media Group
2:30-3:10 PM
Case Study
Session Title TBD
Session description coming soon.
Speaker TBD
3:10-3:20 PM
Break
3:20-4:05 PM
Panel
Generating Revenue with Programmatic Buying
This session will discuss trends in programmatic advertising, how media owners need to make sure they are set up to accept programmatic demand from a business standpoint and how their tech stack makes or breaks their ability to accept that demand. The important reality that driving demand is critical at this stage to programmatic DOOH’s nascent success will also be discussed.
PANELISTS
Eric Lamb
Director, Publisher Solutions
Vistar Media
Dan Levi
EVP, Chief Marketing Officer
ClearChannel Outdoor
Stephanie Gutnik
Vice President, Business Development
BroadSign
Ian Mirmelstein
Senior Vice President, Digital Innovation
Adspace Networks
MODERATOR
Philip Cohen
President/CEO
CMN Holdings Inc.
4:05-4:50 PM
Panel
Insights into Trends, Issues, Challenges and Opportunities Throughout the World
This panel will discuss the latest industry trends, as well as key tech and industry recommendations to enhance business operations. Panelists will address growth metrics for the digital signage and DOOH media industry, as well as the drivers and inhibitors of industry growth. The discussion will also focus on mobile and how mobile tech will impact the digital signage industry.
PANELISTS
Jose Avalos
IOTG VP, Global Director Visual Retail & Digital Signage
Intel Corporation
Mark Flys
General Secretary
FEPE International
Joe Copley
Director, Partnerships
Seedooh
Kevin Romano
Executive Vice President, Global Media
Christie Digital Systems
MODERATOR
Mark Boidman
Managing Director, Media & Tech Investment Banking
Peter J. Solomon Company
4:50-5:05 PM
Closing Comments
Richard Ventura
Vice President, Strategy
NEC Display Solutions