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DIGITAL SIGNAGE EXPO 2018
LAS VEGAS CONVENTION CENTER
CONFERENCE MARCH 27-30
EXHIBIT HALL MARCH 28-29

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Digital Out-of-Home Strategy Summit
Tuesday, March 27, 2018: 9:00 AM - 5:00 PM
Session Type: Conference
Session Number: DOOH
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Description

The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, covering what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses present and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer's planning.

Digital Out-of-Home Strategy Summit – Tuesday, March 27
9:00-9:15 AM
Welcome
Richard Ventura
Vice President, Strategy
NEC Display Solutions
9:15-9:45 AM
Keynote
The Importance of Measurement for DOOH
Session Description
SPEAKER
Kym Frank
President
Geopath
9:50-10:30 AM
Panel
The Future Trends That Will Impact DOOH in Terms of New Technologies, Regulations, Opportunities and Strategies
Session description coming soon.
PANELISTS
Christie Rice
Marketing Manager, Digital Signage
Intel Corporation
Dina Townsend
RMG Networks
MODERATOR
David Haynes
Vertical Media Consulting Group
10:30-10:40 AM
Break
10:40-11:15 AM
Panel
What Defines a "Smart City" and How is Technology Being Deployed Throughout Them
Session description coming soon.
PANELISTS TBD
MODERATOR
Paul Fleuranges
Vice President, Corporate Communications
New York City Transit Authority
11:20 AM-12:00 PM
Panel
Blending of DOOH with Mobile and Its Impact on the Market
Session description coming soon.
PANELISTS
Doug Pittman
BoardActive
Ian Dallimore
Lamar Advertising
12:00-1:30 PM
Lunch and Learn
Just Because We Can, Should We? How Safe is the Data and Our Privacy?
Session description coming soon.
PANELISTS
Kym Frank
President
Geopath
MODERATOR
Laura Davis-Taylor
High Street Collective
1:30-1:40 PM
Break
1:40-2:20 PM
Panel
Session Title TBD
Session description coming soon.
PANELISTS
MODERATOR
Sheldon Silverman
SmartBomb Media Group
2:25-3:05 PM
Case Study
Session Title TBD
Session description coming soon.
Speaker TBD
3:05-3:15 PM
Break
3:15-4:00 PM
Panel
Generating Revenue with Programmatic Buying
Session description coming soon.
PANELISTS
Michael Provenzano
Vistar
Dan Levi
ClearChannel Outdoor
Stephanie Gutnik
BroadSign
4:05-4:50 PM
Panel
Insights into Trends, Issues, Challenges and Opportunities Throughout the World
Session description coming soon.
PANELISTS
Jose Avalos
Intel Corporation
4:50-5:00 PM
Closing Comments
Richard Ventura
Vice President, Strategy
NEC Display Solutions