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Digital Retail Forum: Analytic Applications That Transform Retail (Presented by Platt Retail Institute)
Tuesday, March 28, 2017: 9:00 AM - 5:00 PM
Session Type: Conference
Room: LVCC - S222
Session Number: PRI
AdvancedAdvanced


Presented by:


Description

This Conference Sponsored by:

Massive volumes of customer and operational data position retailers to benefit from investments in analytics. Research has found, for example, that retailers have more to gain from analytics than most other industries. With that, analytics needs to become a core capability for retailers.

During this day-long session, Forum attendees will learn how key challenges are being met and how retailers are leveraging data to win in the aisles. Case studies will be presented by leading retailers. In addition, attendees will learn best practices, understand the potential return on these investments, and how to generate actionable insights to improve the customer experience and reduce operating costs.

Digital Retail Forum Schedule
9:00 - 9:10 AM
Welcome
Margot Myers
Director, Global Marketing and Communication, Platt Retail Institute
Director of Marketing, Retail Analytics Council, Northwestern University
9:10 - 10:05 AM
How to Reach Your Customer with Consistent Messaging Across Multiple Digital Platforms – From Online to In-Store
Digital media should flow seamlessly between website, mobile, social media, and in-store technologies. This session takes a look at how content, data analytics, and technology are merging to support brand and product regardless of the digital platform. Representing these different but interdependent perspectives are: MillerSmith, which employs a “user-first” approach to all digital media, extending the brand experience by altering creative assets to fit the environment; 7-Eleven, which analyzes data and delivers real-time offers and coupons in the store at point of sale; and, D3, which, from a display technology standpoint, will explain how the content comes together: hardware, software, and various digital technologies.
PANELISTS
Brian Miller
Partner/Executive Creative Director
MillerSmith
Steve Holland
SVP and CIO
7-Eleven (formerly)
Meric Adriansen
Executive VP for Technology
D3 LED
MODERATOR
Jason Barak
Executive VP for Business Development
D3 LED
10:05 - 10:20 AM
Break
10:20 - 11:00 AM
Simplifying and Improving the Customer Experience With Smart Shelf Technology
Progressive Grocer magazine predicted that, “In the near future, supermarkets will routinely engage shoppers with a variety of digital devices.” Kroger installed approximately 2,000 shelf-edge displays at its Cold Spring, Kentucky store to test this technology. The displays were then installed in 12 additional test stores, with four more scheduled for deployment. The centrally controlled signs offer great flexibility for price changes and promotional messages. This technology has already shown that it allows more time for store associates to interact with customers. Learn more in this session about what the future holds for Kroger.
SPEAKER
Titus Jones
General Manager, Technology Research and Development
The Kroger Co.
11:00 AM - 12:00 PM
Strategies for Retailers in a Digital World
In this session, retailers who have hands-on experience working on new store implementations and integrating retail technologies into their stores will discuss key considerations, issues, challenges, and lessons learned as they have faced messaging and promoting product in a new digital world.
SPEAKERS
Mohammod Alam
Senior Manager, In-Store Experience
PUMA USA
Thomas Evans
National Sales Manager - Vertical Sales
LG Electronics USA Inc.
Steve Holland
SVP and CIO
7-Eleven (formerly)
Joe Michaels
VP, New Product Development
Tebo Store Fixtures
MODERATOR
Steven Keith Platt
Director and Research Fellow, PRI
Director of Research, Retail Analytics Council, Northwestern University
12:00 - 1:00 PM
Lunch
1:00 - 1:40 PM
Quantifiable Benefits and Analytical Applications of RFID Data
This landmark research presents the most detailed data ever released publicly on the impact of RFID technology. Working with data supplied by Macy's, the research findings will aid both retailers and vendors in understanding the benefits associated with RFID by presenting use cases that illustrate both qualitative and quantitative benefits, as well as introducing new data applications that consider RFID and other retail data sets to produce new and unique insights.
SPEAKERS
Manik Aryapadi
Principal, Strategy and Operations
A.T. Kearney
Steven Keith Platt
Director and Research Fellow, PRI
Director of Research, Retail Analytics Council, Northwestern University
MODERATOR
Elizabeth Sinclair
Vertical Marketing Manager
Seagull Scientific
1:40 - 2:40 PM
The Consumer as a "Thing" in the Internet of Things
There is a lot of buzz about the benefits and impact of IoT in public venues such as retail, sports, entertainment, hospitality, and healthcare. This panel explores innovations and real-world examples that are "connecting" the consumer with the physical venue to create engagement that drives immediate and sustainable value for the business.
PANELISTS
Sean Andersen
Director of Interactivity
Six Flags Entertainment
Aaron Kleinhandler
CEO
Spectrio
Michael Rocha
Director of Creative Solutions
Panasonic
Max Stevens-Guille
Chief Technology Officer
ComQi Inc.
Luke Wilwerding
Director of Retail Solutions
ELO Touch Solutions
MODERATOR
Stuart Armstrong
Group President
ComQi
2:40 - 3:00 PM
Break
3:00 - 4:00 PM
Retail as Media: How Brands and Retailers Can Bring Together Advertising and Merchandising for Mutual Benefits
Brands have a long history of a traditional media buying approach across advertising channels like TV, radio, out-of-home, and online. The in-store medium has always been a different animal, with brands often struggling to leverage the valuable "moment of truth" in the store. This panel will discuss ways in which retail should (and shouldn't) be treated as a media channel, how to put a value on the medium, and ways to reduce friction and make media buying more seamless.
PANELISTS
Matt Schmitt
President and Chief Innovation Officer
Reflect
Robert Winston
Principal
The Winston Research Group
MODERATOR
Mason Page
SVP, Strategy and Client Services
Reflect
4:00 - 4:50 PM
Data Without Action is Trivia
Retailers have data coming at them from every direction – sales reports, competitive data, stock reports, etc. But, from all of that available data, what is truly important? What data is actionable and contributes to the bottom line? How can you use data to create targeted messages for distribution on digital devices? In this session, Steve Schnur of MGM Resorts will discuss how he turns mountains of data into actions that support the retail locations in their properties.
SPEAKER
Steve Schnur
Executive Director of Merchandise Planning and Analytics
MGM Resorts International
4:45 - 5:00 PM
Wrap-up
Steven Keith Platt
Director and Research Fellow, PRI
Director of Research, Retail Analytics Council, Northwestern University